Unusual creative marriages always breed remarkable results, so when we heard that fashion photographer Bruce Weber — known for his campaigns for the likes of Calvin Klein and Ralph Lauren — had teamed up with outdoor furniture company, Dedon, we couldn’t let it slip by unnoticed.
As you’d expect, the Summer 2010 ad campaign is far from Dedon’s norm. Instead of the customary sleek shots of loungers beside infinity pools, Weber has assembled dogs, birds, donkeys and 20 models of all ages and ethnicities around a vast, sprawling tree house.
Titled ’Coming Home’, the refreshing series of images show the models cavorting on the hand–woven furniture. Dedon’s chairs and loungers are no longer treated as objects of reverence. In these pictures, they’re stacked on top of each other, strapped to bicycles and swung from trees.
We’ve been given a behind the scenes peek at the new campaign. Watch it here.