Unusual creative marriages always breed remarkable results, so when we heard that fashion photographer Bruce Weber — known for his campaigns for the likes of Calvin Klein and Ralph Lauren — had teamed up with outdoor furniture company, Dedon, we couldn't let it slip by unnoticed.
As you'd expect, the Summer 2010 ad campaign is far from Dedon's (opens in new tab) norm. Instead of the customary sleek shots of loungers beside infinity pools, Weber has assembled dogs, birds, donkeys and 20 models of all ages and ethnicities around a vast, sprawling tree house.
Titled 'Coming Home', the refreshing series of images show the models cavorting on the hand–woven furniture. Dedon's chairs and loungers are no longer treated as objects of reverence. In these pictures, they're stacked on top of each other, strapped to bicycles and swung from trees.
We've been given a behind the scenes peek at the new campaign. Watch it here.
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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