Braun celebrates its 100th birthday in 2021, and for the occasion, the German company has teamed up with Virgil Abloh for a shiny update of one of its most iconic pieces.
The anniversary celebrations include a design refresh of Braun’s Wandanlage hi-fi audio wall unit from 1965, which Abloh reinterpreted into a ‘functional art’ piece, and a short film shot at Mies van der Rohe’s Farnsworth House, in Illinois, where the designer discusses his inspiration and references. ‘I have always had a deep appreciation for Braun design,’ says Abloh. ‘For the brand’s 100 years, I jumped at the opportunity to reimagine this iconic Braun product and challenge what we have come to expect from design.’
His piece for Braun features a polished chrome surface, a nod to both the German brand’s functional aesthetic and Abloh’s own cultural references. ‘Chrome has a long history within the Black canon of aesthetics, whether that's platinum chains or gold teeth, there's that shine that heightens importance,’ says the designer. The material also references Abloh’s musical universe, from the brass and silver instruments of Mamie Smith’s 1920s blues band to the bespoke polished slabs on the cars made popular by the hip-hop stars of the 1980s.
To complete the celebrations, Abloh has also curated a musical remix in collaboration with Houston sound designers The Chopstars. Titled ‘Internationalism’, the track is available from SoundCloud, and offers an opportunity to delve into Abloh’s aural inspirations. The selected music, the designer explains, embodies an approach that is about ‘eclectic, genre-less, longevity, connection, using sound to paint pictures; to me, this track exemplifies the Braun ethos of good design – it’s timeless and meant to be appreciated and enjoyed over time’.
Braun and Virgil Abloh had recently collaborated on the classic BC02 alarm clock, which the designer recreated in new bold shades and distinctive motifs from his Off-White collections. This new initiative strengthens the bond between the most iconic of modernist design brands and one of today's most brilliant creative minds.
‘The final result that we've developed in partnership with the Braun team is deep within the ethos of Braun, to build things to last, to truly be timeless, while allowing new stories to be told,’ continues Abloh. ‘We all make stuff. The goal is to make it with purpose.’
Watch: Virgil Abloh explains the reimagined Wandanlage hi-fi by Braun
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
Michèle Lamy and Loree Rodkin’s zodiac jewellery is on show at Carpenters Workshop Gallery
Michèle Lamy and Loree Rodkin’s zodiac jewellery, ‘HunRod Gold’, is at Carpenters Workshop Gallery, London, alongside furniture by Rick Owens
By Hannah Silver Published
Bid for Elton John’s watches as he says ‘Goodbye Peachtree Road’ at Christie’s
Our view? Elton John’s watches shimmer with poignancy and taste as the ‘Goodbye Peachtree Road’ auction at Christie’s New York reveals the contents of his Atlanta home
By Caragh McKay Published
OMA/AMO and Prada celebrate 25 years of extraordinary runway sets
Rem Koolhaas unpacks OMA/AMO’s unique creative collaboration with Prada, which has led to some of contemporary fashion’s most striking runway sets
By Vésma Kontere McQuillan Published
A new history of Braun charts the company’s path to ultimate modernist manufacturer
Phaidon’s monograph Braun: Designed to Keep tracks over a century of product design, including its long-standing collaboration with Dieter Rams
By Jonathan Bell Published
Virgil Abloh Securities reimagines Alessi kettle by Michael Graves and it’s a slam dunk
Virgil Abloh Securities and Alessi create a new edition of Michael Graves’ classic kettle, offering a new point of view on a contemporary design icon
By Rosa Bertoli Published
Virgil Abloh is on the hunt for the next big thing in sustainable design
Virgil Abloh and Evian raise a glass to the next generation, announcing €50,000 grant for sustainable design initiatives, open to 18–35 year olds. Here, discover what the creative polymath hopes to see from the entries
By Elly Parsons Last updated
Winning design: BraunPrize 2015 announces trio of champions
By Clare Dowdy Last updated