In partnership with SNOW
A laboratory of ideas and a studio for innovation in grown diamonds, San Francisco-based SNOW invites cutting-edge, multidisciplinary talents to redefine the creative horizons of diamond culture.
A new film made by Wallpaper* explores the expression and alchemy of SNOW’s grown diamonds. The grown diamond, sculpted at the atomic level, is showcased as a fascinating story of enlightened luxury, a mastery of art and science, and the pinnacle of modern craftsmanship.
The film comes as part of SNOW’s partnership with Wallpaper* on the Class of ’24 exhibition held during Milan Design Week 2024, which spotlights emerging design talent from diverse disciplines and aims to strengthen creative networks and champion the vanguard of design that will help shape the future.
With an era-defining narrative that casts carbon as a cornerstone material of the future, the film explores its potential and power. A sliver of a diamond seed cradled in a small chamber is the beginning of the growing process. There follows a carefully calibrated, superheated environment, a patented blend of gases ionised into plasma, layers of atomic carbon gently falling in layers, accumulating one atom at a time. And the diamond is grown from seed to stone.
Through this extraordinary transformation, SNOW gives designers creative freedom to imagine genre-disrupting jewellery pieces, distinctive cuts and novel applications, challenging the conventions of how a diamond is created, perceived, and worn.
Now, SNOW is inviting a Wallpaper* Class of ’24 creative to design a one-of-a-kind object using diamonds from its laboratories and carbon matter created during the growing process. The designer will work together with SNOW’s team to make the object come to life, exploring production methods, patented technologies, and precision that far exceed previous industry capabilities.
The initiative sees brilliant minds cultivated, new talent developed, and innovation encouraged. Watch this space for more news of the project.
Film produced by Wallpaper* Bespoke
Directed by Maria Sosa Botancor
With additional footage courtesy of Marvin Leuvray CVD Diamond Group at the University of Bristol
-
All eyes on Greek jewellery brand Lito as it launches bold new amulets to mark its 25 yearsStriking amulets, seductive stones and secret messages characterise Lito's striking new anniversary collection, an extension of its ‘Tu es Partout’ series
-
Ralph Pucci’s new Provence exhibition celebrates sculpture in its purest formTo mark 70 years of Ralph Pucci International, the New York gallery is collaborating with top designers to bring scaled, textural forms to Château La Coste
-
A Laurel Canyon house shows off its midcentury architecture bonesWe step inside a refreshed modernist Laurel Canyon house, the family home of Annie Ritz and Daniel Rabin of And And And Studio
-
Tokyo design studio We+ transforms microalgae into coloursCould microalgae be the sustainable pigment of the future? A Japanese research project investigates
-
Delvis (Un)Limited turns a Brera shopfront into a live-in design installationWhat happens when collectible design becomes part of a live performance? The Theatre of Things, curated by Joseph Grima and Valentina Ciuffi, invited designers to live with their work – and let the public look in
-
Naoto Fukasawa sparks children’s imaginations with play sculpturesThe Japanese designer creates an intuitive series of bold play sculptures, designed to spark children’s desire to play without thinking
-
Inside the Shakti Design Residency, taking Indian craftsmanship to Alcova 2025The new initiative pairs emerging talents with some of India’s most prestigious ateliers, resulting in intricately crafted designs, as seen at Alcova 2025 in Milan
-
Faye Toogood comes up roses at Milan Design Week 2025Japanese ceramics specialist Noritake’s design collection blossoms with a bold floral series by Faye Toogood
-
6:AM create a spellbinding Murano glass showcase in Milan’s abandoned public shower stallsWith its first solo exhibition, ‘Two-Fold Silence’, 6:AM unveils an enchanting Murano glass installation beneath Piscina Cozzi
-
Dimoremilano and Loro Piana channel 1970s cinema in decadent Milan displayAt Milan Design Week 2025, Dimorestudio has directed and staged an immersive, film-inspired installation to present new furniture and decor for Loro Piana
-
In Milan, MoscaPartners presents a poetic exploration of ‘migration’Alongside immersive work by Byoung Cho, MoscaPartners’ Milan Design Week 2025 display features an accessible exhibition path designed for visually impaired visitors
