Vipp’s new yellow bin celebrates the company’s history

Vipp presents Marie’s Yellow, a new shade for its pedal bins that honours the founder’s wife, in an installation also introducing Paola Paronetto’s ceramics in Copenhagen

Vipp yellow bin showroom installation
(Image credit: Courtesy Vipp)

In its new installation featuring the new Vipp yellow bin, the Danish brand pays homage to its most iconic product, looking back to its origins and celebrating the people who have made the brand great. Unveiled during 3 Days of Design 2023, the installation takes over the Copenhagen Vipp store and offers the brand an opportunity to also explore a new approach to colour. 

The Vipp yellow bin: how it started

Vipp Yellow Bin launch installation with bins on wall

(Image credit: Courtesy Vipp)

It was 1939 when Marie Axelsen asked her husband, Holger Nielsen, to create a bin she could use in her hairdressing salon. A skilled metalsmith, Nielsen created the bin and called it Vipp, the Danish word for ‘tilt’ – the rest is design history. The new edition of the iconic pedal bin is characterised by a joyful pale yellow shade (Axelsen’s favourite colour). ‘We have celebrated my father and his pedal bin incessantly at Vipp,’ says Jette Egelund, Axelsen’s and Nielsen’s daughter and the owner of Vipp. ‘And with good reason, since the company is built on his product. But it’s time to highlight the role that my mother played in this success story.’

Vipp Yellow Bin

(Image credit: Courtesy Vipp)

As the legend goes, the original Vipp bin was never intended as a commercial product, but just as a hands-free tool for Axelsen. However, the salon’s customers were instantly attracted by the groundbreaking new bin, and started requesting it for themselves – prompting Nielsen to begin the production.

‘Without my mother’s entrepreneurial mindset and promotion of the bin in her hairdressing salon, Vipp would not be where it is today,’ continues Egelund. ‘She was a fashionable woman, ever stylish and often dressed in her favourite colour, yellow. So, it’s about time that we dedicate a Vipp collection to her, suitably dressed in yellow.’

Vipp Yellow Bin launch installation

(Image credit: Courtesy Vipp)

For the occasion, the Vipp Copenhagen showroom features new colourful interpretations of the brand’s classics, from the swivel chair in new bold stripes to the daybed in a contemporary yellow flower pattern.

During 3 Days of Design, Vipp also unveiled its collaboration with Italian artist Paola Paronetto: the brand asked the ceramicist (who recently created packaging for Veuve Clicquot) to create a series of vessels that match the new yellow shade, also introducing her work in Copenhagen (Paronetto’s pieces will be available to buy exclusively from Vipp in the city).

The Vipp Yellow Bin is available on and in selected stores 

Vipp, Ny Østergade 34, Copenhagen

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.