BOSS unleashes two seductive new scents
Intensity and intimacy are at the heart of BOSS The Scent Le Parfum for Him and for Her

In partnership with BOSS
A night-time universe sets the stage for a highly charged encounter. Eyes connect, pupils dilate, the viewer is plunged into an environment where control is given over to the senses and a new dimension of seductive intensity.
So goes the sizzling campaign imagery for the launch of two new BOSS fragrances – BOSS The Scent Le Parfum for Him and for Her– starring actors Jacob Elordi, star of HBO series Euphoria, and Laura Harrier of Spike Lee’s movie BlacKkKlansman. The pair’s provocative confidence and compelling presence speak of the intensity and passion that are at the heart of the new duo of fragrances.
For him
BOSS The Scent Le Parfum for Him nods to the self-assurance of a new generation of men for whom raw emotions are truly powerful. Offering an irrepressibly attractive reinterpretation of the original BOSS The Scent’s iconic ambery signature, the fragrance opens with aphrodisiac ginger and maninka fruit notes, igniting senses with a heart of precious iris and warm leather base notes.
For her
Laura Harrier
BOSS The Scent Le Parfum for Her is a powerful and intensely sensual composition. Again, a unique twist on the brand’s ambery original, its spicy top notes of pink peppercorn lead to a strong dose of orange blossom and vetiver, colliding with airy and seductive Akigalawood.
It all adds up to an alchemy of attraction that’s impossible to resist.
INFORMATION
BOSS The Scent for Him is available in 50ml and 100ml, and BOSS The Scent for Her is available in 30ml and 50ml.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Meet artist Michael McGregor, using hotel stationery as his canvas
Michael McGregor unveils an exclusive postcard set made with notepads from The Luxury Collection properties in Minneapolis, San Francisco and Savannah
-
A nature-inspired Chinese art centre cuts a crisp figure in a Guiyang park
A new Chinese art centre by Atelier Xi in the country's Guizhou Province is designed to bring together nature, art and community
-
William Kentridge's fluid sculptures are a vivid addition to the Yorkshire landscape
William Kentridge has opened the first major exhibition to focus on his sculptures outside of South Africa at Yorkshire Sculpture Park