BOSS unleashes two powerfully seductive new scents

Bottle of hugo boss for women — Boss The Scent Le Parfum for Her

(Image credit: press)

In partnership with BOSS

A night-time universe sets the stage for a highly charged encounter. Eyes connect, pupils dilate, the viewer is plunged into an environment where control is given over to the senses and a new dimension of seductive intensity.

So goes the sizzling campaign imagery for the launch of two new BOSS fragrances – BOSS The Scent Le Parfum for Him and for Her– starring actors Jacob Elordi, star of HBO series Euphoria, and Laura Harrier of Spike Lee’s movie BlacKkKlansman. The pair’s provocative confidence and compelling presence speak of the intensity and passion that are at the heart of the new duo of fragrances.

For him

BOSS The Scent Le Parfum for Him nods to the self-assurance of a new generation of men for whom raw emotions are truly powerful. Offering an irrepressibly attractive reinterpretation of the original BOSS The Scent’s iconic ambery signature, the fragrance opens with aphrodisiac ginger and maninka fruit notes, igniting senses with a heart of precious iris and warm leather base notes.

For her

Actor Laura Harrier holding bottle of perfume — Laura Harrier

BOSS The Scent Le Parfum for Her is a powerful and intensely sensual composition. Again, a unique twist on the brand’s ambery original, its spicy top notes of pink peppercorn lead to a strong dose of orange blossom and vetiver, colliding with airy and seductive Akigalawood.

It all adds up to an alchemy of attraction that’s impossible to resist.

INFORMATION

BOSS The Scent for Him is available in 50ml and 100ml, and BOSS The Scent for Her is available in 30ml and 50ml.

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Simon Mills is a journalist, writer, editor, author and brand consultant who has worked with magazines, newspapers and contract publishing for more than 25 years. He is the Bespoke editor at Wallpaper* magazine.