Acqua di Parma has always had a quintessentially Italian ethos. Since it’s inception in 1916, the brand’s elegant and refined fragrances have drawn inspiration from the cultural traditions and natural ingredients of its homeland. It should come as no surprise then that now, in a time of unparalleled uncertainty, Acqua di Parma is demonstrating the generosity and passion so often associated with the Italian spirit.

Launching today, 1 April, the #StayHome campaign is a month long initiative to support Italy during the Covid-19 emergency. One hundred per cent of e-commerce revenues from the Home, Barbiere and Personal Care collections will go towards local efforts to combat the crisis.

yellow bottles of aqua di parma on oak shelves

‘In these difficult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity,’ says President and CEO, Laura Burdese. ‘With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country. Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe.’

Support the campaign with a purchase from the Acqua di Parma website or sharing social media posts and tagging @acquadiparma_official and #StayHome. §

one square black candle and one square yellow candle on a white background