Acqua di Parma has always had a quintessentially Italian ethos. Since it’s inception in 1916, the brand’s elegant and refined fragrances have drawn inspiration from the cultural traditions and natural ingredients of its homeland. It should come as no surprise then that now, in a time of unparalleled uncertainty, Acqua di Parma is demonstrating the generosity and passion so often associated with the Italian spirit.
Launching today, 1 April, the #StayHome campaign is a month long initiative to support Italy during the Covid-19 emergency. One hundred per cent of e-commerce revenues from the Home, Barbiere and Personal Care collections will go towards local efforts to combat the crisis.
‘In these difficult times of suffering and strife that grip Italy so severely, it is natural and right for Acqua di Parma to make a strong gesture of solidarity,' says President and CEO, Laura Burdese. ‘With the #StayHome campaign, we can do our part and demonstrate the love that the Maison has for our mother country. Our solidarity campaign is a way to provide tangible support, be it emotional or economic, to Italy in this time of need so that in dealing with this emergency, we can preserve what we love most about our country: Italian art, nature and culture will continue to be given and shared across the globe.’
Support the campaign with a purchase from the Acqua di Parma website or sharing social media posts and tagging @acquadiparma_official and #StayHome.
INFORMATION
aquadiparma.com (opens in new tab)
-
The Arts Club, London, marries Victorian eccentricity and Italian glamour thanks to revampThe Arts Club, London, gets a modern revamp with a nod to styles of the past
-
Faye Toogood brings new life to Matisse’s legacy
Milan Design Week 2023: tapped by Maison Matisse, the London-based designer has taken inspiration from the French master’s form to create a collection of heirloom-worthy objects
-
Rebuilt Shigeru Ban houses launch at the architect’s Simose Art Museum in Hiroshima
A series of rebuilt Shigeru Ban houses become available to experience and rent at the Simose Art Museum, designed by the same architect, in Hiroshima, Japan
