Though we're told never to judge a book by its cover we can’t help falling for a pretty invitation. And some of our favourites come courtesy of London gallerist Sadie Coles HQ.
Since her inaugural exhibition by John Curran in April 1997, Sadie Coles has followed the same formula for each of her invitations. Taking the graphic identity of the gallery itself – a grey block that represents the gallery space and is found on all her branded material – she uses the same block on the invitations, allowing each artist to choose their own colour. A piece of the artist’s work is then shown on the inside of the card.
The invitations are made by London-based creative agency, Farrow Design: ‘The nice thing is that we have no control of the colour choice, which leads to some interesting results, such as three white ones in a row’, says Sabine Fasching from Farrow.
Having reached the milestone of 100 with Sarah Lucas recently, Farrow photographed the collection in its entirety. ‘Looking at all 100 together, you realise the colours were much more vivid at the beginning, becoming more earthy and the last two years have been really muted’, says Fasching. ‘Quite what this means I am not sure, but it’s an interesting observation’.
ADDRESS
Sadie Coles HQ
35 Heddon Street
London W1B 4BP
-
Inspired by Robert Mapplethorpe, A/W 2025’s best menswear captures a ‘menacing elegance’‘A menacing, seductive elegance,’ is how Anthony Vaccarello described his A/W 2025 menswear collection for Saint Laurent, capturing a mood that ran through the season. Here, as seen in Wallpaper’s September 2025 cover shoot and film, a series of looks that invite a sense of risk when dressing for the months ahead
-
Artists imbue the domestic with an unsettling unfamiliarity at Hauser & WirthThree artists – Koak, Ding Shilun and Cece Philips – bring an uncanny subversion to the domestic environment in Hauser & Wirth’s London exhibition
-
No guilt, only pleasures await at Singapore’s first all-villa resortFrom late-evening scented baths to midnight snack attacks, daily indulgences come in abundance at the tropical Raffles Sentosa Singapore
