Wallpaper’s eye-popping 3D Kraftwerk cover for our October 2011 issue has been shortlisted for Front Cover of the Year in the Professional Publishers Association (PPA) Awards. Cast your votes for this prestigious accolade here.
One of 15 shortlisted covers, our boundary-pushing Kraftwerk creation featured the band’s Ralf Hütter in robot form, complete with 3D glasses, and came aptly serenaded (on our all-singing, all-dancing iPad edition) by Kraftwerk’s 1978 track, ’The Robots’.
The cover was a taster of our multi-sensory feast of an issue - the fifth annual Guest Editors’s edition - which Kraftwerk co-guest-edited with artist Christian Marclay. ‘Sound + Vision’, as we coined it, was the second installment of our monthly iPad version of the magazine and the perfect showcase of the potential of the medium.
The pioneers of electronic, man-machine music, Kraftwerk exploded into the hippy haze of the early 1970s and filled the air with an insistent machine-made beat that spoke of the future. Ahead of their time both musically and artistically, they’ve paved the way for a current generation of musicians and artists and influenced everyone from Thomas Demand and Andreas Gursky to cyclist David Millar and art director Neville Brody.
As guest editors, Kraftwerk emblazoned pages of our October issue (as well as the cover) with a new and exclusive portfolio of literally dimension-altering Kraftwerk imagery in 3D, accompanied (on the iPad version) by some of their seminal sounds.
In order to meet the shortlist, Wallpaper’s Kraftwerk cover had to demostrate a high standard of imaginative design, photography and/or illustration, show how the cover fits with the overall brand position, have cover lines that brilliantly sell the content and appeal to both new and core readers.
Vote for the Wallpaper* cover in the PPA awards. You can cast one vote per day until 31 May.
