Canine connection: William Wegman’s Dogs in Coats is travelling to Max Mara boutiques across the US

Max Mara boutiques
William Wegman’s ‘Dogs in Coats’ photography series is currently travelling to Max Mara boutiques across the US
(Image credit: William Wegman)

William Wegman’s canine connection (opens in new tab) was well documented in our guest editor’s issue (opens in new tab) last month. Over the next few weeks, there’s now the chance to see his photographs in the flesh, thanks to a travelling exhibition of the polaroids at Max Mara (opens in new tab) boutiques that’s currently making its way across the United States.

Starting in Boston (Wegman was born just outside of the city) and then New York last week, ‘Dogs in Coats’ features photographs of Wegman’s Weimaraners donning Max Mara’s signature 101801 camel-coloured coat, which the photographer originally produced for the fashion label’s 50th anniversary back in 2001. The collection of eight images not only demonstrates Wegman’s creative and humour-filled style, but also casts Max Mara’s classic piece in a whole new light.

In celebration of the showcase, Max Mara has reissued 30 limited edition 101801 coats in its original silhouette. Since its launch in 1981, the double-breasted cashmere and wool beaver coat has evolved into different styles over the years, so getting a hand on an original is truly rare indeed. With next stops for the exhibition to include Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December), a visit is highly recommended for dog and fashion lovers alike.

Dogs in Coats

The series of eight images were originally produced for the fashion label’s 50th anniversary back in 2001

(Image credit: William Wegman)

Wiliam Wegman’s photographs cast Max Mara’s classic piece in an unexpected light

Wiliam Wegman’s photographs cast Max Mara’s classic piece in an unexpected light

(Image credit: William Wegman)

Max Mara has reissued thirty 101801 coats in its original silhouette

To celebrate the showcase, Max Mara has reissued thirty 101801 coats in its original silhouette

(Image credit: William Wegman)

William Wegman and his model at the exhibition’s opening in New York last week

William Wegman and his model at the exhibition’s opening in New York last week

(Image credit: William Wegman)

William Wegman’s Dogs in Coats

The evocative images not only demonstrate Wegman’s creative and humour-filled style

(Image credit: William Wegman)

’Dogs in Coats’ will travel to Toronto

’Dogs in Coats’ will travel to Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December)

(Image credit: William Wegman)

The double-breasted cashmere and wool beaver coat is still an enduring part of Max Mara’s heritage

Although the 101801 coat has evolved into different styles over the years, the double-breasted cashmere and wool beaver coat is still an enduring part of Max Mara’s heritage

(Image credit: William Wegman)

INFORMATION

’Dogs in Coats’ travels to Max Mara (opens in new tab) boutiques in Toronto (29 October), San Francisco (12 November), Houston (18 November) and Waikiki (1 December)

Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.