Fly away: 111 Murray Street in collaboration with BlueStar Jets

A new tower planned for New York's Tribeca — 111 Murray Street, a new tower planned for New York's Tribeca, strikes a deal with on-demand private jet broker BlueStar Jets to provide a new service for tenants

(Image credit: Press)

A new partnership between the Fisher Brothers, Witkoff and New Valley - the developers behind 111 Murray Street - and BlueStar Jets is set to give a whole new meaning to the word 'luxury'. The development, a flared glass tower in New York's Tribeca planned to house over 150 residential units, has carved a rather unique deal with the on-demand private jet charter provider, and come 2018, the residents of 111 Murray Street will be able to receive exclusive access to private jets, helicopters, car service and hotels around the globe.

A specially designed SkyCard available to tenants, 'will entitle them to a certain number of hours on any of BlueStar Jets 13,500 private planes or helicopters', explain the developers. This will be easily arranged via the building's concierge service.

'At the touch of a button, residents of 111 Murray Street will be able to book private travel anywhere in the world,' says Steve Witkoff, chairman and chief executive officer of Witkoff. 'As developers, we're always looking for the next generation of service, amenities and luxury.'

Combining this with the scheme's modern design - the 800-ft tower is designed by Kohn Pedersen Fox with residential interiors by David Mann, luxury amenity interiors by David Rockwell and landscaping by Ed Hollander - and this surely makes 111 Murray one to watch.

The tower, designed by Kohn Pedersen Fox, features residential interiors by David Mann...

While luxury amenity interiors are by David Rockwell and landscaping by Ed Hollander — ...while luxury amenity interiors are by David Rockwell and landscaping by Ed Hollander

The 157-residential unit luxury scheme will now offer residents a SkyCard that entitles them to the use of BlueStar Jets services

Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).