Golden rule: Zeller & Moye design Mexico City HQ for online retailer Troquer
![Troquer House](https://cdn.mos.cms.futurecdn.net/VfYwyfDWsbnQW2KvdsDFEd-415-80.jpg)
Half the joy of indulging in a spot of retail therapy is having a well designed and inviting space in which to do so. Online fashion retailer Troquer’s first physical showroom and new HQ in Mexico City has been masterminded by local architects Zeller & Moye, who transformed a 230 sq m former-residential property into a modern and vibrant fashion hub.
Situated in the centre of Polanco – one of the city's affluent districts – the matte black painted façade is an inconspicuous addition to the street, but there's more here than meets the eye. This converted residence’s introverted space consists of a product showroom on the ground floor, a photo studio for documenting merchandise and flexible office space, located on the building’s upper levels.
The star of the show is a striking installation within the public retail area – a large lattice structure made of eye-catching golden anodized aluminium. This gesture makes for an impressive visual focal point, but there's much more to it. Stretching in all dimensions of the showroom, it spans different heights and densities, providing a functional, clever variety of solutions to display the brand’s merchandise. It also twists and turns, creating spaces within spaces.
This freestanding rack visally links the showroom’s different areas together and creates contrast between the playful clothes and accessories displays and the soft black industrial rubber floor, which runs throughout the building. Dresses and shirts are displayed with custom made gold hangers, illuminated by a series of overhanging light bars, which were specially designed for the space.
Situated in the heart of the Polanco district, the matte black painted façade is an inconspicuous addition to the street, but there's more here than meets the eye
The star of the show is the installation in the public retail space, a large lattice-style structure of golden anodized aluminum
INFORMATION
For more information, visit Zeller & Moye's website
Photography: Moritz Bernoully
ADDRESS
Troquer Fashion House
Campos Elíseos 468
Polanco
11560 Mexico City
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
This Nova Lima apartment is a Brazilian family oasis with striking Minas Gerais views
A Nova Lima apartment designed by Jacobsen Arquitetura celebrates its long, natural Minas Gerais vistas
By Ellie Stathaki Published
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
Step inside Quinto Sol house, a verdant oasis in Mexico's Pacific Coast
Quinto Sol house by architect Cristina Grappin blends indoors and outdoors in a masterful architectural composition in the Mexican countryside
By Ellie Stathaki Published
-
Lucha Libre and modernist architecture meet in Mexican short film ‘El Luchador’
‘El Luchador’ blends Lucha Libre and architecture, in a Mexican short film set in Agustín Hernández Navarro's modernist home Casa Praxis in Mexico City
By Ellie Stathaki Published
-
Mexico’s Amelia Tulum is where ‘the architecture becomes part of the jungle’
Amelia Tulum by Sordo Madaleno combines a human-centred approach and lots of greenery to craft a Mexican residential community like no other
By Ellie Stathaki Published
-
Scenic Garden offers architectural pavilions and a new green lung for Mexico City
Scenic Garden, designed by Michan Architecture and a team of collaborators, adds green infrastructure to Mexico City's bustling urban experience
By Ellie Stathaki Published
-
A Cancun retreat by Mexico’s Vieyra Estudio takes inspiration ‘from the ocean’
Casa Nube, a new Cancun retreat by Vieyra Estudio, merges sea, style and sustainability in a private residence defined by a series of pools and terraces
By Léa Teuscher Published
-
Antonio Solá offers a residential haven of calm in Mexico City
Antonio Solá, a new housing project by architecture studio Módica Ledezma, is a complex of four townhouses that offer serenity in the bustle of Mexico City
By Ellie Stathaki Published
-
A Mexican artist’s studio makes the most of light and volume in San Miguel Chapultepec
A Mexican artist's studio and home, designed by JJRR in the heart of Mexico City, makes the most of volume and light for its owner, Stefan Brüggemann
By Ellie Stathaki Published
-
Christian de Portzamparc’s Dior Geneva flagship store dazzles and flows
Dior’s Geneva flagship by French architect Christian de Portzamparc has a brand new, wavy façade that references the fashion designer's original processes using curves, cuts and light
By Herbert Wright Published