Golden rule: Zeller & Moye design Mexico City HQ for online retailer Troquer
Half the joy of indulging in a spot of retail therapy is having a well designed and inviting space in which to do so. Online fashion retailer Troquer’s first physical showroom and new HQ in Mexico City has been masterminded by local architects Zeller & Moye, who transformed a 230 sq m former-residential property into a modern and vibrant fashion hub.
Situated in the centre of Polanco – one of the city’s affluent districts – the matte black painted façade is an inconspicuous addition to the street, but there’s more here than meets the eye. This converted residence’s introverted space consists of a product showroom on the ground floor, a photo studio for documenting merchandise and flexible office space, located on the building’s upper levels.
The star of the show is a striking installation within the public retail area – a large lattice structure made of eye-catching golden anodized aluminium. This gesture makes for an impressive visual focal point, but there’s much more to it. Stretching in all dimensions of the showroom, it spans different heights and densities, providing a functional, clever variety of solutions to display the brand’s merchandise. It also twists and turns, creating spaces within spaces.
This freestanding rack visally links the showroom’s different areas together and creates contrast between the playful clothes and accessories displays and the soft black industrial rubber floor, which runs throughout the building. Dresses and shirts are displayed with custom made gold hangers, illuminated by a series of overhanging light bars, which were specially designed for the space.