Golden rule: Zeller & Moye design Mexico City HQ for online retailer Troquer

Half the joy of indulging in a spot of retail therapy is having a well designed and inviting space in which to do so. Online fashion retailer Troquer’s first physical showroom and new HQ in Mexico City has been masterminded by local architects Zeller & Moye, who transformed a 230 sq m former-residential property into a modern and vibrant fashion hub.
Situated in the centre of Polanco – one of the city's affluent districts – the matte black painted façade is an inconspicuous addition to the street, but there's more here than meets the eye. This converted residence’s introverted space consists of a product showroom on the ground floor, a photo studio for documenting merchandise and flexible office space, located on the building’s upper levels.
The star of the show is a striking installation within the public retail area – a large lattice structure made of eye-catching golden anodized aluminium. This gesture makes for an impressive visual focal point, but there's much more to it. Stretching in all dimensions of the showroom, it spans different heights and densities, providing a functional, clever variety of solutions to display the brand’s merchandise. It also twists and turns, creating spaces within spaces.
This freestanding rack visally links the showroom’s different areas together and creates contrast between the playful clothes and accessories displays and the soft black industrial rubber floor, which runs throughout the building. Dresses and shirts are displayed with custom made gold hangers, illuminated by a series of overhanging light bars, which were specially designed for the space.
Situated in the heart of the Polanco district, the matte black painted façade is an inconspicuous addition to the street, but there's more here than meets the eye
The star of the show is the installation in the public retail space, a large lattice-style structure of golden anodized aluminum
INFORMATION
For more information, visit Zeller & Moye's website
Photography: Moritz Bernoully
ADDRESS
Troquer Fashion House
Campos Elíseos 468
Polanco
11560 Mexico City
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Milan Fashion Week Men’s S/S 2026: live updates from the Wallpaper* team
From 20-23 June, Milan Fashion Week Men’s arrives in the Italian fashion capital. Follow along for a first look at the shows, presentations and other fashion happenings, as seen by the Wallpaper* editors
-
China’s latest city car is firefly, a compact EV with a youthful identity and bright design
When it came to illuminate their new firefly brand, Chinese manufacturer NIO turned to London-based creative studio forpeople
-
The owner of this restored Spanish Colonial home turned it into a gallery – with no social media allowed
Casa Francis in LA is a private residence, but recently opened its doors to one member of the public at a time for an exhibition centred around domesticity
-
In Quintana Roo, a park mesmerises with its geometric pavilion
A Mexican events venue in the state of Quintana Roo rings the changes with a year-round pavilion that fosters a strong connection between its users and nature
-
Casa La Paz is a private retreat in Baja California full of texture and theatrics
Ludwig Godefroy designed Casa La Paz in Baja California, Mexico to create deep connections between the home and its surroundings
-
Pedro y Juana's take on architecture: 'We want to level the playing field’
Mexico City-based architects Pedro y Juana bring their transdisciplinary, participatory approach to the Mexico pavilion at the Venice Architecture Biennale 2025; find out more
-
Tour the wonderful homes of ‘Casa Mexicana’, an ode to residential architecture in Mexico
‘Casa Mexicana’ is a new book celebrating the country’s residential architecture, highlighting its influence across the world
-
A barrel vault rooftop adds drama to these homes in Mexico City
Explore Mariano Azuela 194, a housing project by Bloqe Arquitetura, which celebrates Mexico City's Santa Maria la Ribera neighbourhood
-
Explore a minimalist, non-religious ceremony space in the Baja California Desert
Spiritual Enclosure, a minimalist, non-religious ceremony space designed by Ruben Valdez in Mexico's Baja California Desert, offers flexibility and calm
-
La Cuadra: Luis Barragán’s Mexico modernist icon enters a new chapter
La Cuadra San Cristóbal by Luis Barragán is reborn through a Fundación Fernando Romero initiative in Mexico City; we meet with the foundation's founder, architect and design curator Fernando Romero to discuss the plans
-
Enjoy whale watching from this east coast villa in Mexico, a contemporary oceanside gem
East coast villa Casa Tupika in Riviera Nayarit, Mexico, is designed by architecture studios BLANCASMORAN and Rzero to be in harmony with its coastal and tropical context