Paramount Alma Residence by Plasma Studio, Austria
- (opens in new tab)
- (opens in new tab)
- (opens in new tab)
- Sign up to our newsletter Newsletter

Snowy peaks and peaked roofs dominate the landscape of the South Tyrol, though one architect is doing her best to challenge tourists' expectations. Ulla Hell, whose architecture practice Plasma Studio (opens in new tab) built the delicately slinky Strata Hotel (opens in new tab) in 2008, has transformed a neighbouring property with the same blunt angles and timber-strip cage-like shell.
Hell's initial challenge was to refurbish a 1960s guests house, built in the twee Dolomite vernacular, adding new common areas and staircases at its core. That challenge grew when she decided to move her family, as well as an Italian office for her firm, into an annex on the site.
The architect doesn't do pitched roofs; Plasma Studio has become known for its contemporary, geometric forms that fold over landscapes like origami. Hell eliminated the uninhabitable pitched roof of the hotel and replaced it with a wood-slat entity that reaches over the existing structure and slopes back down to the rising terrain. The new overhang incorporates a vast, glass-walled living space and wraparound terrace - both set at an angle from the original footprint, like a box lid come loose.
From there, the family home reaches out to a grassy landing to the rear of the hotel, protected always by that timber-strip shell. The main entrance is on that level field, via a jagged break in the wood slat, where the house appears to have been cut through by lightning. The interior forms, mostly glazed on multiple sides, follow that angular motif.
The walls inside are impressively dynamic, folding in places and never travelling in one direction for long. Jutting here and there, they make room for triangles of seating and shelving, and give way to shards of glazing that bring the mountain views inside.
The interior seems meticulously and mathematically planned, but Hell says she worked 'from the outside inward, building toward the hillside that comes to the house, playing with how the volume touches the ground, smoothing the boundary between the natural topography and the house itself'.
At the same time, she says she wanted to challenge 'the internal experience of the spaces'. But what she ended up truly challenging was our perception of contemporary architecture.
The new overhang incorporates a vast, glass-walled living space and wraparound terrace - both set at an angle from the original footprint, like a box lid come loose. Photography: Hertha Hurnaus / Hernaus.com (opens in new tab)
The roof configuration forms the architect's private home
It reaches out to a grassy landing to the rear of the hotel, protected always by that timber-strip shell
The main entrance is on that level field, via a jagged break in the wood slat, where the house appears to have been cut through by lightning
The interior forms, mostly glazed on multiple sides, follow that angular motif
The walls inside are impressively dynamic, folding in places and never travelling in one direction for long. Jutting here and there, they make room for triangles of seating and shelving, and give way to shards of glazing that bring the mountain views inside
One of the angular bathrooms
The interior seems meticulously and mathematically planned, but Hell says she worked 'from the outside inward, building toward the hillside that comes to the house, playing with how the volume touches the ground, smoothing the boundary between the natural topography and the house itself'
The front facade of the building
-
Hublot and Takashi Murakami unite on a colourful new collaboration
Hublot’s Classic Fusion Takashi Murakami Black Ceramic Rainbow watch rethinks the artist’s smiling flower motif
By Pei-Ru Keh • Published
-
Designer Tokujin Yoshioka on his new light-filled store for Issey Miyake in Ginza, Tokyo
Titled ‘Issey Miyake Ginza / 442’ the new store is summed up by ‘light, future and sustainability’, says designer Tokujin Yoshioka. Here, he takes Wallpaper* inside the new four-storey Ginza outpost
By Danielle Demetriou • Published
-
‘A crossover of ideas and emotion’: Simone Rocha on introducing menswear to her label
As the collection arrives at London’s Dover Street Market with a special installation and zine, Simone Rocha speaks about the roots of the menswear offering, the art of collaboration, and a campaign which subverts ‘the archetypes of masculinity’
By Jack Moss • Published