W* talk to Saab’s head of design Jason Castriota

Saab's latest creation
Saab’s latest creation, the 9-5, which first rolled off the production line in June this year. It is the first Saab to be launched under Spyker ownership, although it was developed under GM’s ownership
(Image credit: Jason Castriota)

Saab had a near-death experience late last year at the hands of GM but now the world's most enigmatic Swedish car brand is back in business with a Dutch supercar brand owner (Spyker), new product (the 9-5) and a new design vision to boot.

Wallpaper* caught up with 36-year old New York-based Jason Castriota – the ex-Bertone and Pininfarina designer responsible for the exterior of the Maserati Gran Turismo among others – and now Saab’s new head of design, to ask what he’s working on, classic Saab influences and why Mini had better watch its back.

What’s your design vision for Saab?

I'm after that 'jet on the road aesthetic'. I want to recuperate Saab's aeronautical roots including that double teardrop shape from its fantastic history that has been diluted in recent years. But it will be done with a thoroughly modern take. Saab has good rivals so we need to do something very distinctive.

What are the definitive classic Saabs from your point of view?

Almost the entire range really. The 92, 96, 98, 99 and 900 are burned into my mind, from the aero-inspired lines of some of the earlier models to the sportiness, utility and distinctive proportions of the 900.

What was the first assignment in your new job?

My pitch to get this job was the next 9-3. I presented it at the time of the New York auto show in April 2010 and the deal was sealed. Some of the architecture has evolved from an existing GM platform but what started as re-skin ended up as a new car. I didn’t want to throw the baby out with the bathwater as there have been some great Saab concepts in the last decade that couldn’t be seen through, but at the same time I’m not here to baby-sit what was here before either. With the 9-3 we need something much bolder. You can’t go into a knife fight with a wooden spoon.

So what can we expect from Saab next?

At the LA show this year you’ll see the production 9-4X based on the 2008 concept, followed by the 9-5 wagon in 2011 plus a new concept from me in the same year before the production 9-3 arrives in 2012. It’s a tight timeline to get that 9-3 right! Afterwards my next homework assignment is a new small Saab.

Can you reveal a bit more about this small Saab?

It will be called either the 9-1 or 9-2 and be a Mini Cooper size and segment rival. It’s a product for customers to buy into the brand with, maybe their first real car purchase before hopefully moving up the Saab range.

The 9-4x concept

The 9-4x concept, launched at last month's LA Auto Show

(Image credit: Jason Castriota)

Cars Saab Designer

Interior the the Saab 9-4X concept

(Image credit: Jason Castriota)

The Saab 9-X Biohybrid concept car

The Saab 9-X Biohybrid concept car, developed by Saab in 2008 and first shown in the Geneva Motor Show

(Image credit: Jason Castriota)

Saab Aero-X is a concept car

Saab Aero-X is a concept car by Saab unveiled at the 2006 Salon International de l'Auto

(Image credit: Jason Castriota)

Interior of the Aero-X

Interior of the Aero-X

(Image credit: Jason Castriota)

The Saab Aero-X

The Saab Aero-X

(Image credit: Jason Castriota)

The Saab 900 Turbo

The Saab 900 Turbo, 1980

(Image credit: Jason Castriota)

The Saab 99 Turbo

The Saab 99 Turbo, 1978

(Image credit: Jason Castriota)

The Saab Sonett 111

The Saab Sonett 111, 1974

(Image credit: Jason Castriota)

The Saab Sonett 111

The Saab Sonett 111. 1970

(Image credit: Jason Castriota)

The Saab 96 Longnose 2

The Saab 96 Longnose 2, 1968

(Image credit: Jason Castriota)

Saab 95

Saab 95, 1960

(Image credit: Jason Castriota)

Saab 93F

Saab 93F, 1960

(Image credit: Jason Castriota)

Saab Sonett 1

Saab Sonett 1, 1956

(Image credit: Jason Castriota)

Interior of Saab Sonett 1

Interior of Saab Sonett 1, 1956

(Image credit: Jason Castriota)

Saab 92 B

Saab 92 B, 1953

(Image credit: Jason Castriota)

Saab 92 and J21 plane

Saab 92 and J21 plane, 1950

(Image credit: Jason Castriota)

Saab 92

Saab 92, prototype 1947

(Image credit: Jason Castriota)

Saab 92

Saab 92, production prototype

(Image credit: Jason Castriota)

Cross-section drawing

Cross-section drawing of the Saab 92, prototype

(Image credit: Jason Castriota)

Guy Bird is a London-based writer, editor and consultant specialising in cars and car design, but also covers aviation, architecture, street art, sneakers and music. His journalistic experience spans more than 25 years in the UK and global industry. See more at www.guybird.com