As our June issue makes clear (see 'Band Aid', page 102), the market for digital monitors and motivational aids is booming with the big boys, Nike and Adidas, going head to head with chipped-up clips, bands and of course, iPhone apps. Technogym, the Italian gym equipment specialist, is not being left behind. It’s Mywellness key is bite sized but bristling with technology.

As with Nike’s Fuelband, the Mywellness key uses an accelerometer to track your activity levels and challenges you to progress along a virtual path by the end of day. The key is fitted with a USB so your data can be uploaded easily to mywellnesskey.com. It will also fit into some Technogym equipment to give accurate feedback.

At the moment the Mywellness key is being used by the National Health Service, gyms, companies and other sporting institutions such as Liverpool Football Club. Technogym is looking to launch it on the consumer market soon.