German watch brand Nomos Glashütte imbues a classic watch design with a coolly contemporary hue in the new Tangente Neomatik models, with two new sizes offering a modern reinterpretation of the company’s most popular piece.
For Nomos Glashütte chief branding officer Judith Borowski, the key design elements of the watch – from the clean typography to the facets and flat sapphire crystal glass – meant that only minimalist hues would suit this new edition. ‘This watch is an icon that should be changed only cautiously in terms of design. Black and white, silver and grey suit it best. Plus, drawing colours in homoeopathic doses,’ says Borowski. ‘Now grey – platinum grey. For me, this watch fits our times. We no longer long for fast- moving fashions, but for values, for things that last. A mechanical watch from Glashütte is a companion for life, not just something for a few years. The Tangente is perhaps predestined to last forever like few other watches from Glashütte. It gets better and more beautiful with every glance. And with its elegant, understated platinum grey dial: even more so.
The platinum metal makes a rich foil both for the gold lettering on the dial and the slender typography with discreet serifs that was created in the 1920s; design codes inspired by the Bauhaus still appear ultra-modern a century later. ‘Tangente is first and foremost a consummate Glashütte watch,’ Borowski adds. ‘And that is exactly what its design expresses: it is about precision, about longevity and about underlining the personality of the wearer.
‘The design is not in the foreground, but serves the essence and function of the product. We refrain from stereotypes, from the creative exaggeration of masculinity or femininity, and the colour (almost always) comes from the material, as is the case here with Tangente Neomatik platinum grey.’
INFORMATION
-
Aston Martin DBX707 SUV is updated with a new interior and infotainmentThe new Aston Martin DBX707 has better tech, better design but the same raw power, keeping its spot at the top of the ultra-SUV tree
-
Dark watches show it’s time to embrace an inky paletteDiscover new dark watches from brands including Audemars Piguet, Omega, Chanel and Tudor
-
Maruni's new collections combine Japanese skills with humble functionalityPresented at Salone del Mobile 2024, Maruni's new collections include furniture by the brand's art director Naoto Fukasawa as well as Cecilie Manz and Jasper Morrison
-
Vacheron Constantin unveils the Historiques 222 to mark 45 years since the model’s launchVacheron Constantin restates its place in the pantheon of ‘sports chic’ watches
-
This Timex retro quartz watch is straight from the 1970sThe Q Timex 1972 Reissue watch stays faithful to the design codes of the original
-
Girard-Perregaux goes back to the future with rethought Casquette watchGirard-Perregaux pays tribute to its original 1970s watch with the new and updated Casquette 2.0
-
G-Shock marks 40 years of youth culture with limited-edition watchG-Shock and the Museum of Youth Culture look to the archives for the new GW-M5610MOYC-1ER watch
-
Ten watch brands mark Mr Porter’s anniversary with special editionsTen watch brands, including Cartier, Jaeger-LeCoultre, Vacheron Constantin and Bell & Ross, are celebrating Mr Porter’s tenth anniversary in style
-
Atelier Oï’s Louis Erard watch is inspired by a minimalist sundialAtelier Oï has rethought the Louis Erard Le Régulateur watch with a minimalist dial, engraved as if with rays of light
-
Nomos Autobahn watch is rethought by designer Werner AisslingerThree new models make up the Nomos Autobahn Director’s Cut Limited Edition watch series, in motoring-inspired hues
-
Iconic Jaeger-LeCoultre Reverso watch turns 90Jaeger-LeCoultre Reverso, published by Assouline, traces the history of the remarkable reversible watch
