Longines’ new watch has us green with envy. The Longines Spirit, now unveiled in a deep green hue, adds an appealingly retro edge to a classic watch design.
‘We have been careful to take inspiration from a range of our historic aviation pieces to create Longines Spirit, with the history of the brand reflected in numerous ways,’ notes president of Longines, Matthias Breschan. ‘From the diamond shape hour markers from the 1920-1940’s which allowed the pilots to see them clearly, to the oversized screw down crown originally designed for pilots to use with gloves. These vintage details are key to the modern and timeless feel of Longines Spirit.’
The vintage details are a nod to the exploration spirit at the heart of the brand. In the past, its timepieces have been worn by Amelia Earhart, Charles Lindbergh and Howard Hughes amongst many others. The long-standing appeal is due to the dependent reliability which still defines new pieces today, here brought to life with the new racing shade of green.
RELATED STORY
‘The trend for green watches has been around for a few years and we have already used this colour with success within the HydroConquest collection,’ says Breschan. ‘The muted khaki tone we chose for Longines Spirit combined with the Super-LumiNova® beige lends the model a vintage touch and stays true to its heritage.’ Although new models pay tribute to the past, they continue to look resolutely forwards.‘Our heritage is of key importance to us when looking forward. The way we move forward with new designs always means being faithful to our core values and adapting them to meet the needs of today’s customer. We make sure that timeless classic watches are at the forefront of our ethos.’
INFORMATION
-
Brooklyn furniture studio Stillmade unveils its first collaborative design seriesStillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
-
Daniel Arsham debuts new work in Paris and New York
Daniel Arsham and Perrotin mark 20 years of collaboration with New York and Paris exhibitions
-
Samuel Ross unveils his Hublot Big Bang watch design
Samuel Ross brings a polished titanium case and orange rubber strap to the Hublot Big Bang watch
-
Playful design meets chic heritage in the Hermès Kelly watch
The new Kelly watch from Hermès rethinks the original 1975 timepiece
-
Discover the tonal new hues of the classic Nomos Club Campus watch
The Nomos classic wristwatch Club Campus now comes in two new collegiate colours. The perfect graduation gift from the Glashütte manufacture
-
Bulgari unveils the thinnest mechanical watch in the world
The new Bulgari Octo Finissimo Ultra watch is a record-breaking feat of engineering
-
Breitling and Triumph unite on a racy new watch and motorcycle
1960s design codes are infused with a contemporary edge in the collaboration between Breitling and Triumph
-
Gerald Genta’s mischievous Mickey Mouse watch design is rethought for a new era
The Gerald Genta Retrograde with Smiling Disney Mickey Mouse watch pays tribute to Genta’s humorous design codes
-
Shinola honours Georgia O’Keeffe with a new watch
Shinola Birdy watch stays faithful to the minimalist codes of Georgia O’Keeffe’s painting, My Last Door
-
Bulgari’s new book celebrates women and high jewellery
Bulgari Magnifica: The Power Women Hold, published by Rizzoli New York, takes a closer look at the female muses who inspired the spectacular Magnifica high jewellery collection
