Longines’ new watch has us green with envy. The Longines Spirit, now unveiled in a deep green hue, adds an appealingly retro edge to a classic watch design.
‘We have been careful to take inspiration from a range of our historic aviation pieces to create Longines Spirit, with the history of the brand reflected in numerous ways,’ notes president of Longines, Matthias Breschan. ‘From the diamond shape hour markers from the 1920-1940’s which allowed the pilots to see them clearly, to the oversized screw down crown originally designed for pilots to use with gloves. These vintage details are key to the modern and timeless feel of Longines Spirit.’
The vintage details are a nod to the exploration spirit at the heart of the brand. In the past, its timepieces have been worn by Amelia Earhart, Charles Lindbergh and Howard Hughes amongst many others. The long-standing appeal is due to the dependent reliability which still defines new pieces today, here brought to life with the new racing shade of green.
‘The trend for green watches has been around for a few years and we have already used this colour with success within the HydroConquest collection,’ says Breschan. ‘The muted khaki tone we chose for Longines Spirit combined with the Super-LumiNova® beige lends the model a vintage touch and stays true to its heritage.’ Although new models pay tribute to the past, they continue to look resolutely forwards.‘Our heritage is of key importance to us when looking forward. The way we move forward with new designs always means being faithful to our core values and adapting them to meet the needs of today’s customer. We make sure that timeless classic watches are at the forefront of our ethos.’ §