Inside French jeweller Van Cleef & Arpels’ lavish New York maison
Jouin Manku Studio has further strengthened its creative partnership with Van Cleef & Arpels by re-imagining the French maison’s New York boutique. The Paris-based studio has designed three major exhibitions for the Place Vendôme jeweller over the past five years in Tokyo, New York and Paris, taking jewellery exhibition design to a whole new level while it was at it. The design for this boutique - a Fifth Avenue landmark since the 1940s - mirrors the curved glass domes used to display the jewels in these retrospectives. But while the exhibitions featured dark velvet rooms and clever lighting, the new store’s shiny brass fittings, creamy yellow palette and focus on natural light ensure the airy feeling of a contemporary New York townhouse.