Behind the set: Prada A/W 2019

last updated 10 August 2022

There was something spooky going on at Prada’s A/W 2019 catwalk show, one inspired by ghoulish figures like Frankenstein’s monster, The Addams Family’s Lurch and characters from The Rocky Horror Picture Show. The uncanny event, held inside the grand hall of performance art-dedicated Deposito space at the Fondazione Prada, featured a stark, theatrical field of lighting. Models strode down a catwalk lined with eerily glowing oversized light bulbs – an illuminated nod to scientific experiments – while guests sat on stools which appeared solid and spiked, but were in fact crafted from points of foam. Miuccia Prada worked with regular collaborators AMO on the set design of the space, one suspended between a science fiction fantasy and reality, the glow of a gothic past and a pop-horror present. Boo!

Jack Moss is the Fashion & Beauty Features Director at Wallpaper*, having joined the team in 2022 as Fashion Features Editor. Previously the digital features editor at AnOther and digital editor at 10 Magazine, he has also contributed to numerous international publications and featured in ‘Dazed: 32 Years Confused: The Covers’, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.