For autumn/winter 2016, Anya Hindmarch designed bags detailed with logos of the British high street, from John Lewis to Boots. This season, the designer circled back to these British influences, looking even closer to home with a collection inspired by seventies suburbia. ‘I suppose it's the one I know,’ Hindmarch chuckled backstage.
Hindmarch teamed up with regular collaborators Inca Productions on a square runway with a life-size replica house at its centre; the exterior resembled the four-walled design seen in British Gas adverts and was covered with kitsch Anaglypta-inspired wallpaper. Models exited through the front door of the house, before traversing the catwalk. As the show climaxed, Hindmarch raised the roof – literally – revealing a large twinkling disco ball that propelled upwards to the ceiling.
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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