Domestic kitsch

Anya Hindmarch gets her groove on with a S/S 2018 show set inspired by seventies surburbia

By Jack Moss
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For autumn/winter 2016, Anya Hindmarch designed bags detailed with logos of the British high street, from John Lewis to Boots. This season, the designer circled back to these British influences, looking even closer to home with a collection inspired by seventies suburbia. ‘I suppose it's the one I know,’ Hindmarch chuckled backstage.

Hindmarch teamed up with regular collaborators Inca Productions on a square runway with a life-size replica house at its centre; the exterior resembled the four-walled design seen in British Gas adverts and was covered with kitsch Anaglypta-inspired wallpaper. Models exited through the front door of the house, before traversing the catwalk. As the show climaxed, Hindmarch raised the roof – literally – revealing a large twinkling disco ball that propelled upwards to the ceiling.

Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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