Domestic kitsch

Anya Hindmarch gets her groove on with a S/S 2018 show set inspired by seventies surburbia

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For autumn/winter 2016, Anya Hindmarch designed bags detailed with logos of the British high street, from John Lewis to Boots. This season, the designer circled back to these British influences, looking even closer to home with a collection inspired by seventies suburbia. ‘I suppose it’s the one I know,’ Hindmarch chuckled backstage.

Hindmarch teamed up with regular collaborators Inca Productions on a square runway with a life-size replica house at its centre; the exterior resembled the four-walled design seen in British Gas adverts and was covered with kitsch Anaglypta-inspired wallpaper. Models exited through the front door of the house, before traversing the catwalk. As the show climaxed, Hindmarch raised the roof – literally – revealing a large twinkling disco ball that propelled upwards to the ceiling.

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