Colouring agent

last updated 21 September 2022

The survey, which began in January, saw thousands of people spanning over 100 countries worldwide vote for their favourite shade.

Submitted by survey participant Annie Marrs, who was inspired by the landscape that surrounds her home in Scotland, the teal shade now joins G . F Smith's Colorplan range as the 51st shade, and is available for use by designers, brands and individuals via the G . F Smith website.

'I'm absolutely delighted to have picked the World's Favourite Colour!’ said Marrs. ‘The colour was inspired by the landscape that surrounds me at home in Scotland and that deep green hue with a tinge of blue has always been a favourite of mine.’

The new Colorplan stock was printed at the Paper Mill in the Lake District, where all the G . F Smith Colorplan papers are made.

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.