If last year’s collection (Body Building) is anything to go by, then Atelier Biagetti’s Alberto Biagetti and Laura Baldassari are certain to blow all expectations out of the water yet again.
Teaming up once more with curator Maria Cristina Didero for this year’s Salone del Mobile, Atelier Biagetti’s typical provocation (elevating the apparently mundane through the use of precious materials and exquisite craftsmanship and ironic execution) returns with a new-found focus: sex. Here, we unveil the world premier of their teaser video explaining the new concept and collection.
‘No Sex reflects our personal answer to the multi-faceted idea of sex in contemporary life. Or more aptly the perception of it,’ explains Biagetti. ‘We imagined a sort of pink-clinic, where pink has a positive idea… a sort of clinic-cum-retreat, where you can go to have ‘treatments’ or ‘cures’, depending on your level of hypochondria. A place to re-establish your inner equilibrium regarding that traditionally taboo subject of sex.’ Although details remain under wraps, we hear their materials will run the gamut, ranging from shiny alumniums to champagne pink brass, translucent latex and all-natural rubber.
In typical Biagetti fashion, the collection will go beyond the realm of furniture (‘the objects we choose to surround ourselves with are not static and lifeless, they are like actors that play their part in the theatre of our home,' Baldassari puts it) so expect live performances and (sexy) uniforms. In short, they're going to nail it.
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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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