Maslow’s Mortimer House shakes things up in London

Maslow’s Mortimer House shakes things up in London

With remote working on the up, a host of spaces are jostling for attention to accommodate the progressive work patterns of London’s creatives. Until now this has meant either leisure-focused membership clubs or corporate-lite co-working spaces, but Mortimer House is shaking things up.

Billed as a premium workspace and wellbeing destination by founder Guy Ivesha, the seven storey Fitzrovia site presents itself as a work/life hub meant for both creating and unwinding. Led by the ‘Hierarchy of Needs’, a concept developed by the venue’s namesake — the American psychologist Abraham Maslow — the multipurpose setting is organised with theories surrounding human motivation and happiness in mind. As such, the sprawling space expands to include an all-encompassing gamut of work areas, a restaurant, a gym, yoga studio and a communal floor, set over four storeys.

Global design outfit, AvroKO, has taken its cues from Maslow’s theory and applied it to the art deco building, with marble mosaics, plaster mouldings, and terracotta ceilings all uncovered and celebrated. Elsewhere, the ‘social belonging’ level of the Hierarchy is applied to co-working areas, where private spaces, bureaus and meeting rooms are arranged to aid productivity and social connection in equal measure. In the Living Room and Den, self-confidence and curiosity inform an aesthetic where both vintage furniture and modern furnishings by AvroKo, Twenty Twenty One and Gubi pepper an explorative floor that spans a central bar, mid-century library and an outdoor balcony.

Visitors seeking a literal taste of Maslow’s theories without the commitment of membership are welcomed to the ground floor Mortimer House Kitchen, headed by Lello Favuzzi and a series of guest chefs. Here, amongst mid-century interiors and newly added period-specific details, diners are served a menu of simple and vibrant Mediterranean dishes that spark levels of delight and contentment that Maslow would surely be proud of. §

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