It’s all Greek for Yorgo Tloupas at his new Paris café
When the designer realised there was nowhere in Paris serving ‘real’ Greek coffee, he decided to open Yorgaki – the Parisian location for Greek food, Greek drinks, Greek magazines, Greek toothpaste, and naturally, traditional sand-cooked coffee
Yorgo Tloupas – co-founder of Paris-based design studio Yorgo&Co – has opened what’s being billed as the city’s first traditional Greek café. The multidisciplinary creator has had a hand in everything, from the graphic identity, to the menu, to the design of the space.
On a mission to squeeze as much street light as possible into the L-shaped space, the ground floor former school was completely gutted. A long strip of LED light directs visitors through a narrow 105 square metres, past CEO Tloupas’ office, and around custom furniture built in Athens by traditional seat-makers.
The napkins are a nod to traditional greek restaurant paper tablecloths, which often display a map of the island you’re on, drawn in thick blue lines. ‘I drew Paris instead, with each Arrondissement given a tongue-in-cheek nickname,’ Tloupas explains. ‘For example, 16th is Parents Riches, 17th is Enfants Riches.’
Alongside the bubbling Ibrik coffee, which is brewed in copper pots over hot sand, authentic Greek delicacies are the order of the day. Enjoy rustic flavours served with delightfully little finesse: Tzatziki, Melitzanosalata, Taramasalata, Greek Choriatiki salad (based on tomatoes, cucumber, red onions, black olives, and spices), marinated anchovies and Kalamata olives. Even the WiFi code is ‘FetaLife’ – a play on words of the French saying fais ta life, which was suggested to Tloupas by French designer Mathieu Lehanneur. §