Clever design and marketing distinguish the new Mercedes-AMG GT
The AMG logo on go-faster Mercedes cars – like the super-quick 3.2 seconds to 62mph AMG GT 4-door coupe – might be familiar to some, but the backstory of those enigmatic initials is less so. As with so many good tales, AMG’s beginnings involve talented humans pursuing their dreams against all odds. Hans Werner Aufrecht and Erhard Melcher are the stars of this history. The two engineers were working in the 1960s development department of Daimler-Benz when the company decided to discontinue its motorsport activities.
Undeterred, Aufrecht and Melcher spent their spare time in Aufrecht’s house honing the 300 SE racing engine in Grossaspach – thus the A, M and G in what would become AMG – and the resulting car went on to win ten times in the 1965 German Touring Car Championship. Fresh from that success Melcher persuaded Aufrecht to join him in a new venture founded in 1967 which has grown into the performance legend of AMG today via F1 and DTM success in motorsport plus decades of road-going car brilliance in optimising factory-fresh Mercedes-Benz vehicles.
In 2005 Mercedes’ parent company Daimler decided to acquire 100 per cent of AMG’s shares and set up the Mercedes-AMG division. The company now has its own plant in Affalterbach, close enough to Mercedes’ Sindelfingen HQ to get access to the bigger brand’s resources while still retaining a crucial independence. AMG sales have steadily increased in line with Mercedes’ wider success, with 118,204 units shipped in 2018 – five percent of total Mercedes registrations. From a business perspective AMG sales are highly profitable too, as the brand has been honed through design and marketing to further differentiate its products from regular Mercedes cars.
At the top of that road-car tree (for now) is the GT range, from the two-seater coupe and roadster, to the new GT four-door coupe, which allows families or more friends to enjoy the AMG experience via two more doors and a genuinely spacious rear seat package. AMG GT models’ vertical grille slats clearly differentiate it on the road and the ‘designo brilliant blue magno’ matt-satin paint effect turns heads on the road. Despite its otherwise stealthy elegance, those who know, really stare, but as the GT 63 S 4MATIC model we tested costs £135,550 – before £17,000 of added options – that’s got to be a large part of the point. If the AMG GT’s feel-good factor is secured before you sit behind the wheel and appreciate the quality of its fit, finish and materials – from open-pore grey ash wood to 64 LED ambient light settings – the driving experience is even more special.
The 639hp 4.0 V8 petrol engine with 9-speed paddle-shift automatic gearbox is super-quiet and refined at low speeds and remarkably easy to drive smoothly around town, but will quickly growl into life when the accelerator is pressed firmly and road conditions allow.
Five driving modes can easily be toggled through on the centre console from Comfort to Sport+ and in the S spec model a sixth Race mode is added for extra track-day ability. Awash with technology beyond its racing gadgetry – from seat sides that actively grip the driver reassuringly through corners and a widescreen infotainment screen with high resolution mapping and more – the experience is ‘king of the castle’ stuff and perhaps a little less obvious than its top-end Porsche Panamera rival. An awesome package that has come a long way from AMG’s extra-curricular origins.
INFORMATION
Mercedes-AMG GT 4-door coupe, from £121,350. For more information, visit the Mercedes-AMG website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Guy Bird is a London-based writer, editor and consultant specialising in cars and car design, but also covers aviation, architecture, street art, sneakers and music. His journalistic experience spans more than 25 years in the UK and global industry. See more at www.guybird.com
-
Barbie and Kartell’s pink chairs are fit for dreamhouses large and small
Barbie x Kartell is a series of pink chairs, toy-sized and adult-sized, debuting at Milan Design Week 2024 in collaboration with Mattel Creations
By Tianna Williams Published
-
Inside Valentino’s glamorous new Sloane Street store, inspired by the art of haute couture
The latest in Valentino’s ‘The New Maison’ store concept opens on London’s Sloane Street this week, offering an enveloping marble and carpet-clad space of ‘intimacy and uniqueness’
By Jack Moss Published
-
Aesop’s Salone del Mobile 2024 installations in Milan are multisensory experiences
Aesop has partnered with Salone del Mobile to launch a series of installations across Milan, tapping into sight, touch, taste, and scent
By Hannah Tindle Published
-
EMC White Wolf is a military Mercedes turned modern-day cruiser
The Expedition Motor Company (EMC) takes surplus Mercedes G-Wagens and uprates them for contemporary collectors, creating a classic car that goes anywhere
By Jonathan Bell Published
-
CES 2024 was a showcase for how to shoehorn AI into next-generation cars
CES 2024 in Las Vegas underlined that future mobility will be shaped by AI, like it or not, as intelligent assistants emerge to guide, plan and converse with their human cargo
By Jonathan Bell Published
-
Zoute Grand Prix is a car fest like no other at a pristine Belgian beachside town
Amy Serafin takes to the well-heeled streets of Knokke-Heist to experience the Zoute Grand Prix, its annual cavalcade of classic car-related events, from a rally to an auction
By Amy Serafin Published
-
Four new compact camper vans showcase the best in modest mobile home design
Volkswagen, Citroën, Ford and Mercedes-Benz showcase their latest takes on contemporary van living
By Jonathan Bell Published
-
Mercedes EQE SUV brings more tech to the fore
Premium electrification means imposing scale and unavoidable technology in the all-conquering Mercedes EQE SUV
By Rory FH Smith Published
-
Mercedes-Benz Vision One-Eleven concept is a convincing mix of futuristic design and technology
The Mercedes-Benz Vision One-Eleven concept gives new electric tech a sleek 1970s-inspired skin, mixing the marque’s expansive heritage with its modern design language
By Guy Bird Published
-
Peugeot’s sparky 308 gets hybrid power and handsome lines
The Peugeot 308 proves that mass-market design needn’t be dull, blending hybrid power with sharp lines and excellent detailing
By Jonathan Bell Published
-
BMW Motorrad brings out the big guns for its newest cruisers
BMW Motorrad R 18 Bagger and Transcontinental set the tone for high-voltage cruising with a brand collaboration with speaker specialist Marshall
By George Chapman Last updated