Designing for designers: SAM and Map work together to deliver the ultimate Internet of Things toolkit

SAM is a 'Sensor Actor Module' electronics inventor kit
SAM is a 'Sensor Actor Module' electronics inventor kit that aims to simplify and democratise the design process
(Image credit: press)

For designers striving to create internet-connected products and apps (known, collectively, as the 'Internet of Things'), the design process can be arduous, with hours spent coding and debugging, not to mention the huge amount of components needed to create the smallest of devices. But what about those of us who aren't experienced coders? Enter Joachim Horn, the inventor of SAM (opens in new tab) – a 'Sensor Actor Module' electronics inventor kit that simplifies and democratises the design process.

Designed for all ages and abilities, the kit is made up of modular Bluetooth building blocks split into two categories: 'sensors', comprising inputs such as buttons and thermometers; and 'actors', which include outputs like lights, buzzers and motors. The modules are recreated on screen by the SAM software, an intuitive user interface which is used to wirelessly link the blocks by simply dragging, dropping and connecting the different icons. When connected, the components can sense and perform tasks based on what users tell them to do. Options include creating a smart doorbell, a nightlight or a physical mail notification system.

'Our designers built SAMmy, a robot that interacts with you when you approach it, and an interactive lighting wall that changes colours the closer you get,' says Horn. 'At the Royal College of Art, designers used SAM proximity sensors and servomotors to develop urban guerrilla shoes that sprayed paint when people with the same political convictions came close. [One] group developed the infamous twerk bot, while others tackled the problem of medical compliance in elderly care patients with a smart pillbox that verified the pills stored and consumed for the patient, family and doctors.' The possibilities, it seems, are endless.

After creating the language and foundations for the toolkit, the SAM Labs team worked closely with Pentagram (opens in new tab) on the branding and Map (opens in new tab) – a strategy-based industrial design consultancy founded in 2012 by Edward Barber and Jay Osgerby with Jon Marshall – to create a seamless user experience. 'One of the greatest challenges was finding ways to soften what are quite strong and known engineering concepts, and make them comprehensive to the everyday user, regardless of age or ability,' says Marshall of his team's input.  

As part of their brief, Map generated on-screen assets with an element of physicality and sense of playfulness – when a real motor wobbles so does its on-screen equivalent, for instance. Other tweaks included the development of packaging such as the transparent elastomer cases that wrap over the PCB modules to improve functionality. 'The status light shines through the body of the module and the power button is easier to press with a rubber skin but it's still possible to see the inner workings and get the impression that you are hacking a real piece of technology,' explains Marshall. 'Our part was to help humanise and bring it to life.' 

Designing for designers: SAM and Map work together to deliver the ultimate

(Image credit: press)

Designed for all ages and abilities, the kit is made up of modular Bluetooth building blocks that are split into 'sensors', like buttons and thermometers, and 'actors', which include outputs like lights, buzzers and motors

The SAM software – is used to wirelessly link the blocks

An intuitive user interface – the SAM software – is used to wirelessly link the blocks by simply dragging, dropping and connecting the different icons on screen

(Image credit: press)

SAM and Map work

When connected, the components can sense and perform tasks based on what users tell them to do

(Image credit: press)

SAM work

(Image credit: press)

Using the toolkit, designers with little or no knowledge of coding are able to create an array of wirelessly connected gadgets such as a Twitter notification system, a smart doorbell or a nightlight

SAM worked with the team at Map

(Image credit: press)

SAM worked with the team at Map – the strategy-based industrial design consultancy founded in 2012 by Edward Barber and Jay Osgerby with Jon Marshall – to create a seamless user experience

Designing for designers: SAM and Map work together to deliver the ultimate Internet of Things toolkit

(Image credit: press)

As part of their brief, Map generated on-screen assets with an element of physicality and sense of playfulness; when a real motor wobbles so does its on-screen equivalent, for instance

Designing for designers: SAM and Map work together to deliver the ultimate Internet of Things toolkit

(Image credit: press)

Map were responsible for the development of the system's packaging, such as the transparent elastomer cases that wrap over the PCB modules to improve functionality

Map design by Jon Marshall 

'Our part was to help humanise and bring it to life,' says Map design director Jon Marshall 

(Image credit: press)

SAM and Map work together to deliver the ultimate Internet of Things toolkit

(Image credit: press)

'Its strength is that it can be picked-up by anyone and with a little experimentation they start to understand these complex concepts and make real things,' says Marshall of the finished design