By Jack Moss
last updated

Kenzo's cheerful invitation pack, complete with a yellow-tipped paint stirrer, set Paris Fashion Week off to a colourful start

Invites

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Kenzo

Key holder

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Maison Martin Margiela sent out an unassuming keychain, but this was no ordinary key holder...

Mini torch projected

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... A press of a button later, the mini torch projected the show details 

Paris

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Maison Martin Margiela

Sugar paper into a sculptural invitation

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Akris turned humble sugar paper into a sculptural invitation and press pack. The invitation mimicked the giant walls that models emerged from to reach the catwalk at the show

Invitation

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Akris

Trademark black and white, font-centric offering with a centralised typeface, which - upon closer inspection - was deliberately blurred

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Comme des Garcons introduced a twist to its trademark black and white, font-centric offering with a centralised typeface, which - upon closer inspection - was deliberately blurred 

A mini plastic print depicting a futuristic crystal cave

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A mini plastic print depicting a futuristic crystal cave was glued onto Chanel's textured card

Chanel

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Chanel's after-party invitation... 

Panelled overlay, which teasingly revealed its contents

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... with a panelled overlay, which teasingly revealed its contents

Chanel

Invites

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Invites

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Invitation

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Balmain's subtle gold colour-edged invitation

Invitation

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An intriguing multi-layered paper invitation from Roger Vivier...

Graphic series of intricate die-cut Parisian landmarks

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... opened up to reveal a graphic series of intricate die-cut Parisian landmarks

Iconic Parisian landmarks

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Nestled among Roger Vivier's iconic Parisian landmarks, such as the Luxor Obelisk, Louvre and Arc de Triomphe, was the Roger Vivier shoe

£50 bill as a basis for her invitation

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Vivienne Westwood indulged in the art of counterfeiting, using a £50 bill as a basis for her invitation, which was then graffitied on the back with the word 'London'

card

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A tribal tattoo-like spot gloss print gave texture to the Burakuyan card

Invitation

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An elegant gold, foil-blocked pattern lit up an otherwise classic invitation from Christian Dior

Invitation

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Christian Dior

Poster

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Complementing the screen-printed effect, Céline designed its trend book for the A/W 2012 collection to be a giant-sized fold-out poster

Céline

Invites

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Posters

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Posters

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Invitation

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With a thick matt white embossed surface on one side and a glossy black layer on the other, Dries Van Noten's invitation was a play on contrasts

Invitation card

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The charming tissue-paper-lined envelope from Yves Saint Laurent, enclosed with a thick textured card invitation. Points for picture-perfect handwriting

The details for the launch event

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The details for the launch event of Marc Newson's new K-01 camera for Pentax aptly arrived in an envelope resembling traditional camera film packaging

Camera

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The camera itself, pictured on the enclosed A5 invitation

Typeface

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Slightly smaller than the standard A4 dimensions, Junya Watanabe's custom-sized offering came speckled with a purple sans serif typeface

Invitation card

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Loewe sent out a rubberised card that was subtly detailed with a black embossed gloss pattern - a look that cropped up on a number of invitations this season

Envelope

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Loewe's matching black paper-lined envelope

Invitation details

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A nude gold-edged variation on Miu Miu's perfect show stationary. Invitation details were printed on textured paper with gold borders and attached to a weighty lacquered Plexiglas sheet 

Invitation

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Matching the logo, a peach pink shade lined the edges of Chloé's invitation

Leather luggage tag

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A useful leather luggage tag from Louis Vuitton

Rectangular card

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The minimalist aesthetic of Haider Ackermann's textured rectangular card was broken up with fluid calligraphy-style printing

Floral invitation card

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The pack from Hermès - a white folder embossed with a discreet logo on the front - enclosed a cloth-lined, floral invitation card...

Card

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... and a thoughtfully stamped RSVP card

Thick grey card

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A silver foil envelope from Stella McCartney contained a thick grey card, edged with pink neon and a tube of 'Stella' sparklers

pearlised paper offering came tied with a velvet bow

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Roland Mouret's textured, pearlised paper offering came tied with a velvet bow

Invitation card

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Roland Mouret

Two-toned invitation card

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Shoe designer Cesare Paciotti's sketch of a pointy stiletto featured on his glossy, two-toned invitation card

Venue card

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Cesare Paciotti

Invitation pack

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The Givenchy invitation pack came enclosed with a limited-edition print...

Folder

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... elegantly numbered on the jacket of the folder

Card

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Givenchy

A pleasant clash of pink and red tones

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A pleasant clash of pink and red tones from Giambattista Valli

An oversized card

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An oversized card from Viktor & Rolf

Invitation

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Viktor & Rolf

Dark indigo card

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A velvet floral pattern and foil-blocked type embellished Gucci's thick dark indigo card for Milan Fashion Week

Invitation

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SW1's launch collection invitation featured a powdery yellow and white colour scheme, with the envelope and card subtly debossed with the new brand's logo

Envelopes

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Eschewing an actual invitation card, Prada sent out envelopes lined with purple canvas, which had been printed with the all the necessary show details

Invitation

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Fendi's scaley, textured offering opened up to reveal...

Pamphlet

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... a graphic, pamphlet-style stitched binding

A white wax paper layer was printed with transparent type. When pressed against an accompanying piece of grey wax paper

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For the Valentino show, a white wax paper layer was printed with transparent type. When pressed against an accompanying piece of grey wax paper, it revealed the show details

Card

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Versace sent out a matte black card, subtly printed with a glossy Versace logo...

Invitation

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The mirrored finish on the other side of Versace's invitation

Lenticular printing process

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Mary Katrantzou used a clever lenticular printing process to created a hologram effect for the pencils on her London Fashion Week card

Card

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Margaret Howell chose a moss green and navy blue colour scheme this season and a pop-out, black foil-stamped print

Card

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Margaret Howell

Book-style illustrations

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Meadham Kirchhoff's weighty pack featured punk-esque comic book-style illustrations

Book-style illustrations

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Meadham Kirchhoff

Invitation

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Deep purple on one side and lilac on the other, Roksanda Ilincic's invitation was joined together with five layers of thick, cyan-coloured card

Details

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Roksanda Ilincic

Invitation paid homage to the QR barcode

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More brands are embracing the digital age, and Louise Gray is no exception. This invitation paid homage to the QR barcode, which was also a central theme in the designer's A/W 2012 collection 

Card

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Louise Gray

Card

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Acne's thick beige card featured a graphic, debossed fluorescent font on one side... 

Invitation

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... and a pearlised acquamarine finish on the other

Card

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Peter Pilotto presented a bright red digital floral print, which was later seen in the detailing on some of the pieces of the A/W 2012 collection

Invitation

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In New York, Alexander Wang kept things simple, merely embellishing the invitation with a glossy typographic finish

Card

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Alexander Wang

Card

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Rodarte's play on embossing and debossing techniques

Card

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Rodarte

Card

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A fuss-free textured card from Victoria Beckham

Cards

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Tommy Hilfiger sent out thick burgundy leather cards, stitched with gold thread

Cards

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Tommy Hilfiger

Invitation

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Reed Krakoff’s launch invitation for the installation of felt-covered chairs he exhibited at Jeanne Greenberg Rohatyn’s gallery was aptly lined with a grey felt cover

Invitation

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Reed Krakoff

Invitation

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White and grey typography set against a black background on the Marc by Marc Jacobs invitation

Envelopes

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Theysken’s Theory sent out narrow, sealed envelopes, which had to be torn open 

Envelopes

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Theysken’s Theory

Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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