Second nature: sharp silhouettes and sculptural still lifes collide in Jaeha’s latest collection

Beautiful organic forms and lady.
Jaeha's A/W 2017 lookbook features the designer's architectural and unusual silhouettes presented against images of organic forms
(Image credit: Jaeha)

Having studied under famed Central Saint Martins professor Louise Wilson OBE and trained at Mary Katrantzou, designer Jae Kim was well primed for an intellectual approach to design. Having launched his own Jaeha brand in 2014, the Korean-born, London-based designer’s intriguing new lookbook sees his A/W 2017 collection unfurl in an array of architectural looks and sculptural still life shots. Captured by photographer Janneke Van Der Hagen and styled by Alex Carl, the powerful new Jaeha silhouette is presented against beautiful and almost alien plant life and mineral forms, while Janina Pedan conceived the set design.

Kim describes the 1980s-inspired off-kilter finish of his shapes as a kind of ‘refined awkwardness’. ‘It’s about making unexpected adjustments to familiar forms,’ he says. ‘To stand out, our woman makes adjustments in her wardrobe that might look accidental and appear awkward but are actually anything but.’ Such awkwardness is achieved by clashing heavy herringbone tweeds with patent pig skin and with unusually placed twisted seams, mid-calf ruching on a pair of trousers and a little bit too much sleeve.

Green colored organic plant.

(Image credit: Jaeha)

Jaeha’s A/W 2017 collection is presented alongside correlative organic forms

The result is layering of an architectural kind, as stylist Carl explains: ‘The idea was to build the pieces around the body as sculptures – all inspired by feminine and empowering shapes. They’re very organic, not hard; the fabrics are incredible on the body.’ It was this fluid and organic nature that inspired Van Der Hagen to mirror each striking pose and shape with a corresponding still life arrangement. From fragile poppies redolent of an Irving Penn photograph to the heavy, bulbous traps of a monkey cup plant, each object reflects the hang or drape of the ensemble overleaf in a subtle, yet playful, manner.

‘The still life objects were chosen with the clothes in mind. There were certain shapes that I wanted to emphasise,’ explains Pedan, who worked to establish a biological connection between both plants, the human body and clothing. The images, and the relationship between the creative team who produced them, flourish together in fine form.

Organic plant and on another side a lady.

The look book was shot by Janneke Van Der Hagen and styled by Alex Carl, with set design by Janina Pedan

(Image credit: Janina Pedan)

Pieces in the collection were built onto the body like sculptures.

Opting for an architectural aesthetic, pieces in the collection were built onto the body like sculptures

(Image credit: press)

Lady is wearing traditional silhouettes, like the volume of a sleeve or the tightening of a trouser shape.

Jaeha designer Jae Kim favours making unusual adjustments to traditional silhouettes, like the volume of a sleeve or the tightening of a trouser shape

(Image credit: Jaeha)

A woman is black colored dress and plant in next image on the right hand side.

Each look in the collection was shot against a plant of mineral form, reflecting its colour or shape

(Image credit: press)

A beautiful plant

The images establish a connection between both plants, the body and clothing

(Image credit: press)

A plant on the left side and a woman on the right hand side.

Fabrications in the collection include herringbone and patent pig skin

(Image credit: press)

A woman on the left hand side and a plant on the right hand side.

The plants captured in the collection evoke an almost other-worldly quality

(Image credit: press)


For more information, visit the Jaeha website