Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street

Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street

The recently reopened Saint Laurent concept store on London’s Sloane Street is the latest in a succession of the French house’s stores to be revamped by the brand’s creative director Hedi Slimane - as featured in our December 2013 issue (see W* 177). Slimane, who also masterminded the Parisian house’s recent rebranding - a risky but rewarding endeavour that scored the label a 2013 Wallpaper* Design Award - took his design cues from the materials and techniques used by the artists and architects of the Union des Artistes Modernes (UAM).

The flagship’s precise and generously-proportioned architecture is enhanced by a dazzling mirrored staircase, mirrored shelves and expansive white marble floors and walls. Dado rails are crafted from black silk marble, and Art Deco-inspired nickel and gold-plated brass vitrines provide metallic accents.

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