Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street

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Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street
Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street
(Image credit: TBC)

The recently reopened Saint Laurent concept store on London's Sloane Street is the latest in a succession of the French house's stores to be revamped by the brand's creative director Hedi Slimane - as featured in our December 2013 issue (see W* 177). Slimane, who also masterminded the Parisian house's recent rebranding - a risky but rewarding endeavour that scored the label a 2013 Wallpaper* Design Award - took his design cues from the materials and techniques used by the artists and architects of the Union des Artistes Modernes (UAM).

The flagship's precise and generously-proportioned architecture is enhanced by a dazzling mirrored staircase, mirrored shelves and expansive white marble floors and walls. Dado rails are crafted from black silk marble, and Art Deco-inspired nickel and gold-plated brass vitrines provide metallic accents.

Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street

(Image credit: TBC)

Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street


(Image credit: TBC)

Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street


(Image credit: TBC)

Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street

(Image credit: TBC)

ADDRESS

Saint Laurent
171-172 Sloane Street
London, SW1X 9QG

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Ali Morris

Ali Morris is a UK-based editor, writer and creative consultant specialising in design, interiors and architecture. In her 16 years as a design writer, Ali has travelled the world, crafting articles about creative projects, products, places and people for titles such as Dezeen, Wallpaper* and Kinfolk.