Hedi Slimane’s new look Saint Laurent concept store opens on London’s Sloane Street
The recently reopened Saint Laurent concept store on London’s Sloane Street is the latest in a succession of the French house’s stores to be revamped by the brand’s creative director Hedi Slimane - as featured in our December 2013 issue (see W* 177). Slimane, who also masterminded the Parisian house’s recent rebranding - a risky but rewarding endeavour that scored the label a 2013 Wallpaper* Design Award - took his design cues from the materials and techniques used by the artists and architects of the Union des Artistes Modernes (UAM).
The flagship’s precise and generously-proportioned architecture is enhanced by a dazzling mirrored staircase, mirrored shelves and expansive white marble floors and walls. Dado rails are crafted from black silk marble, and Art Deco-inspired nickel and gold-plated brass vitrines provide metallic accents.