Marine Serre S/S 2020 Paris Fashion Week Women's

Moodboard: Two days ago, teenage climate activist Greta Thunberg made clear in her UN speech in New York the fears of an entire generation about the future of planet Earth when it comes to climate change. Yesterday, in Paris, Marine Serre actually dared imagine that future. With a show titled ‘Marée Noire' (black tide), she depicted a post-apocalyptic world rife with climate wars, heatwaves and mass extinctions where only a small group of people survive in a wasteland of oil and water. It was a fitting and genuine statement. Another statement; Serre's work is as known for its focus on sustainability as it is for its beyond covetable status.
Scene setting: The weather helped, adding to the ominous theme of the collection: it was a somber, rainy, windy morning at the Stade Suchet – hidden in the depths of the 16è arrondissement – when guests arrived to an open air venue equipped with shiny black umbrellas with a mineral oil-inspired texture the designer had thoughtfully send beforehand. The oil theme was everywhere in the outside garden, where two catwalks covered in draped glossy black cloth had been set over a small water canal framed by overgrown grass. The music was as ominous as the setting, started with a muted thud and progressively evolving into a full-fledged electronic score.
Best in show: The clothes, however, were far from sinister. Although the designer is rarely known to work in black, she opened the show with a series of black utilitarian overalls in moiré and satin, and recycled PVC raincoats. But that quickly evolved into a series of desert-inspired terracotta red structured suits complete with djellaba-like headgear, a series of feminine, pristine white dresses repurposed from old shawls, aprons and nightgowns, finishing with a bunch of draped dresses printed with natural motifs, suggesting, as the show notes said, ‘evolution and hybridisation’. All in all, it was an exquisitely balanced collection. Serre has recently expanded her sustainability efforts from her new 19è arrondissement studio, going from collections 30 per cent made from upcycled materials to 50 per cent, with the rest of her fabrics sourced from French mills.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
The bespoke Jaguar E-Type GTO melds elements from every era of the classic sports car
ECD Automotive Design’s one-off commission caters to a client who wanted to combine the greatest hits of Jaguar’s E-Type along with modern conveniences and more power
-
Casa Sanlorenzo debuts in Venice as a new hub for contemporary art
The luxury yachting leader unveils a stunning new space in a palazzo restored by Piero Lissoni – where art, innovation, and sustainability come together
-
Once vacant, London's grand department stores are getting a new lease on life
Thanks to imaginative redevelopment, these historic landmarks are being rebonr as residences, offices, gyms and restaurants. Here's what's behind the trend
-
Donna Trope celebrates the power of the Polaroid in Paris
‘Polaroids used to be my rejects, and now they are my holy grail,’ says the beauty photographer, as she shows rarely seen images in a Paris exhibition
-
Horace’s new men’s scent is the linen shirt of the fragrance closet
Vetiver Primavera, the new fragrance from men’s grooming brand Horace, is casual but elegant, says Wallpaper’s Mary Cleary – a citrussy scent for summer
-
‘Don’t forget to get the bread!’ Serge Lutens writes an ode to a singular perfume
Published exclusively by Wallpaper*, Serge Lutens writes an ode to Jeux de Peau, a singular perfume of his creation inspired by a childhood memory of baking bread
-
French skincare brand PERS doesn’t believe in overcomplicated routines
French skincare brand PERS – an acronym for ‘protect, enhance, repair, and stimulate’ – has recently arrived in the UK. The mastermind behind it, Dr Antoni Calmon, tells Wallpaper* about his protocol
-
What did Christian Dior’s favourite ‘invisible’ flower smell like?
Dior’s Francis Kurkdijan recreates the scent of a rare lily of the valley species in Le Muguet, the first olfactory chapter of new perfume collection Les Récoltes Majeures
-
Inside Camperlab’s Harry Nuriev-designed Paris store, a dramatic exercise in contrast
The Crosby Studios founder tells Wallpaper* the story behind his new store design for Mallorcan shoe brand Camperlab, which centres on an interplay between ‘crushed concrete’ and gleaming industrial design
-
This perfume bottle archive was nearly lost. Now, it offers a rare whiff of fragrance history
Fifty blueprints from a forgotten French crystal manufacturer will be for sale as part of the New York International Antiquarian Book Fair
-
How an 18th-century mansion became a Loewe wonderland for Paris Fashion Week
Drawing on the act of scrapbooking, Jonathan Anderson took over the Hôtel de Maisons with a self-reflective A/W 2025 presentation, shown alongside colourful artworks from the brand’s collection