MSGM S/S 2018
Mood board: MSGM’s Massimo Giorgetti had been thinking about the power of chromotherapy, a procedure that uses coloured lights to restore health. His kaleidoscopic show, the last on the Milan Fashion Week schedule, certainly had positive effects on its viewers. Awash with neon and pastel tones, the youthful and energetic offering featured distressed knitwear in tie-dye hues or emblazoned with the names of colours if English, French and Italian, sequinned trench coats and trousers, and a variety of distressed denim. There were pretty broderie anglaise dresses, shiny sou’westers and flowing checked dresses, all designed in an array of bright colours.
Finishing touches: There were knee high boots in tie-dye denim, colourful stilettos with frills on the ankle topped off with hippy-hued socks, and oversized rain hats which concealed the eyes.
Team work: Giorgetti collaborated with sound artist Frédéric Sanchez not just on the show’s soundtrack, but also on a selection of photographic prints. Panels on the backs of jackets featured images of his bathing studio bathed in restorative light.