Marc Jacobs S/S 2017

Marc Jacobs closed the Big Apple show season with a wild, acid-trip of a presentation at the city's Hammerstein Ballroom

 The models marched out, with dreadlocks hair
(Image credit: Jason Lloyd-Evans)

Scene setting: Hundreds of dangling light bulbs hung from the ceiling of Hammerstein Ballroom, evoking the feel of a twinkly night sky. As the models marched out, the pounding beats of club music played, most notably Underworld's Born Slippy.

Mood board: Word was that the actual mood board contained images of 1970s hippies, Woodstock and Fiorucci. On the runway, it felt more like a 1990s rave vibe, with tall platform boots, dreadlocks in My Little Pony shades, licorice all-sorts appliqués and camouflage.

Best in show: Marc Jacobs tapped British artist Julie Verhoeven to create the colourful, wild, acid-trip-like imagery – which injected even more energy into the lively collection – on the clothing and accessories. While the vivid brocade and sequined jackets weren’t so wearable for everyday use, they provided a whimsical element of fantasy.

Fashion model with little pony shade and dreadlocks hair

(Image credit: Jason Lloyd-Evans)

Fashion model worn colorful clothing and accessories

(Image credit: Jason Lloyd-Evans)

Fashion model with colorful dreadlocks hair

(Image credit: Jason Lloyd-Evans)

Fashion model in colorful dresses

(Image credit: Jason Lloyd-Evans)


Photographer: Jason Lloyd-Evans

Ann Binlot is a Brooklyn-based freelance writer who covers art, fashion, design, architecture, food, and travel for publications like Wallpaper*, the Wall Street Journal, and Monocle. She is also editor-at-large at Document Journal and Family Style magazines.