One woman wearing a black coat with pale green edging, one in a black coat with cream edging and one in a red and cream chequered coat
(Image credit: Jason Lloyd-Evans)

Edward Meadham and Benjamin Kirchhoff's latest presentation carried the scent of a perfume launch - more specifically the April release of their new aroma for Penhaligon's, named 'Tralala'. The fragrance's inspiration was a heady mix of strong women and robust florals, which is perhaps why their opening looks seemed as though they had been reborn from the wardrobe of legendary perfumer Coco Chanel. Two-tone bouclé cardigans and tweed skirt suiting delved into the Mademoiselle's signature black and cream or pastel pairings, with Meadham Kirchhoff's colourful addition of ruffled transparent blouses and Ziggy Stardust boots. The duo next moved into slightly 1970s disco territory with spangly veiled black widows, and some shot silk and plush velvety dresses, before hitting on the cash cow that is bridal. But, of course, the designers' nuptials would only be sealed with a frothy pink or aqua ruffled French lace confection, which were impeccably made and should prove a real success when they hit stores, judging by the crowd's reaction.

Two women wearing purple suits with gridline detailing, and one in a red suit with gridline detailing

(Image credit: Jason Lloyd-Evans)

Three women, one in a sheer black dress, one in a black shiny coat, and one in a black velvet dress with sheer sleeves and yellow ruffle designs

(Image credit: Jason Lloyd-Evans)

Three women, one wearing a white blouse with floral details on the chest and sleeves, with red, animal print trousers. One woman wearing red animal print suit jacket with pale blue metallic gloves. The third woman wears a blue animal print suit

(Image credit: Jason Lloyd-Evans)

Three women in pastel-coloured wedding dresses and veils

(Image credit: Jason Lloyd-Evans)