It sometimes seems as if everyone is doing a pop-up store, but even the most jaded fashion insider sat up and paid attention when Chanel and Colette announced they'd teamed up for a limited season of couture and street chic.
A cavernous garage along the legendary rue Saint-Honoré stretch has been converted into a blank white canvas against which fashion, visual arts and music performances are staged.
And so, Chanel's breezy 2011 Spring/Summer collection mixes it up with pieces designed by young designers selected by Colette. Similarly, artists such as Soledad, Fari and Kevin Lyons have been recruited to customize Chanel classics such as the Mademoiselle bag. Elsewhere in the 200sqm space, Editions 7L books and back issues of Visionaire magazine are displayed alongside Ruby helmets, Leica cameras, Colette compilation CDs, and collectible dolls designed by Chanel's creative director, Karl Lagerfeld.
Between retail strikes, regroup with a manicure at the Chanel nail bar while nibbling on a Chez Bogato cupcake.
But don't dally. The pop-up will be dismantled after 10 March.
ADDRESS
336-340 rue Saint-Honoré
Paris
-
The Mercedes-Maybach SL 680 Monogram Series is an eyeful as well as a mouthfulMercedes-Maybach’s first-ever sports car is comprehensively ‘wallpapered’ in the brand’s double-M design. We sampled this monogrammed machine on the coast of Ibiza
-
Melanie and the Miner's Strike: the joy of Leeds nights out in the EightiesIn 1984, Melanie turned 18. In a new photo book, Melanie & the Miner's Strike, her daughter gathers together the evidence
-
Mircea’s body washes are a sacred antidote to TikTok’s ‘everything shower’Personal care brand Mircea, named after the author of The Sacred and The Profane, presents a poetic approach to daily bathing. Wallpaper* sits down with its founder Stéphane Chambran to find out more
