A/W 2010 show invitations

An array of our favourite invitations from all the A/W 2010 shows
An array of our favourite invitations from all the A/W 2010 shows
(Image credit: press)
By Jack Moss
last updated

Though you could never accuse us of attending the opening of an envelope, when it comes to fashion week invitations we find they're worthy of a little celebration in themselves. Season on season fashion houses in each of the cities experiment with materials and techniques to create surprising, interesting and often rather clever allusions to the collections they're about to unveil.

Brushed brass with the signature check for Burberry Prorsum’s shows

Brushed brass with the signature check for Burberry Prorsum’s shows

(Image credit: Burberry Prorsum)

Z Zegna used charcoal wool for their invitation

Z Zegna used charcoal wool for their invitation

(Image credit: Z Zegna)

A graphic cog by Studio Job with a Viktor & Rolf seal set the tone for the latter’s ’Glamour Factory’ womenswear show

A graphic cog by Studio Job with a Viktor & Rolf seal set the tone for the latter’s ’Glamour Factory’ womenswear show

(Image credit: Viktor & Rolf)

Ninna Ricci’s invitation came printed on gauze ribbon

Ninna Ricci’s invitation came printed on gauze ribbon

(Image credit: Ninna Ricci)

Raf Simons (front)

Raf Simons (front)

(Image credit: Raf Simons)

Raf Simons (back)

Raf Simons (back)

(Image credit: Raf Simons)

Extra thick card for Calvin Klein Collection’s menswear invitation

Extra thick card for Calvin Klein Collection’s menswear invitation

(Image credit: Calvin Klein)

A bright orange offering for Moncler Gamme Rouge’s debut

A bright orange offering for Moncler Gamme Rouge’s debut

(Image credit: Moncler Gamme Rouge)

A bundle of useful information for Tillmann Lauterbach’s invitation

A bundle of useful information for Tillmann Lauterbach’s invitation

(Image credit: Tillmann Lauterbach)

Op-Art and beautiful handwriting on the invite to the launch of Pierre Hardy’s ’La Toile Cube Perspective’ collection

Op-Art and beautiful handwriting on the invite to the launch of Pierre Hardy’s ’La Toile Cube Perspective’ collection

(Image credit: Pierre Hardy)

Customised Pierre Hardy stamps on the envelope for his invitation

Customised Pierre Hardy stamps on the envelope for his invitation

(Image credit: Pierre Hardy)

Nostalgic postcards were included invitation to Dunhill’s presentation

Nostalgic postcards were included invitation to Dunhill’s presentation

(Image credit: Dunhill)

Gilded perspex for Gucci menswear

Gilded perspex for Gucci menswear

(Image credit: Gucci )

A lacquer effect, tissue paper invitation to the tao Comme des Garçons show

A lacquer effect, tissue paper invitation to the tao Comme des Garçons show

(Image credit: Comme des Garçons)

The coal-inspired theme of the Dior Homme show extended to the invitations

The coal-inspired theme of the Dior Homme show extended to the invitations

(Image credit: Dior)

An inflatable invite to Tsumori Chisato

An inflatable invite to Tsumori Chisato

(Image credit: Tsumori Chisato)

David Shrigley illustrations for Pringle of Scotland menswear

David Shrigley illustrations for Pringle of Scotland menswear

(Image credit: Scotland menswear)

Wunderkind womenswear

Wunderkind womenswear

(Image credit: Wunderkind)

Junya Watanabe Comme des Garçons womenswear

Junya Watanabe Comme des Garçons womenswear

(Image credit: Junya Watanabe)

An illustration from M/M (Paris) for the Givenchy Homme invitation

An illustration from M/M (Paris) for the Givenchy Homme invitation

(Image credit: Givenchy)

Military medals hinted at the military inspired collection by from Commonwealth Utilities

Military medals hinted at the military inspired collection by from Commonwealth Utilities

(Image credit: Commonwealth Utilities)

A toy-inspired offering from Maison Martin Margiela Homme

A toy-inspired offering from Maison Martin Margiela Homme

(Image credit: Maison Martin Margiela)

Valentino’s invitation came in a elegantly unfolding envelope

Valentino’s invitation came in a elegantly unfolding envelope

(Image credit: Valentino)

Surrealist imagery for Givenchy’s womenswear invitation

Surrealist imagery for Givenchy’s womenswear invitation

(Image credit: Givenchy)

A velvet-coated notebook for Louis Vuitton womenswear

A velvet-coated notebook for Louis Vuitton womenswear

(Image credit: Louis Vuitton)

An invitation accompanied by four blank sheets of paper for Comme des Garçons

An invitation accompanied by four blank sheets of paper for Comme des Garçons

(Image credit: Comme des Garçons)

Prada menswear

Prada menswear

(Image credit: Prada)

Butter-soft leather for Hermés womenswear

Butter-soft leather for Hermés womenswear

(Image credit: Hermés)

Perforations from Lacoste

Perforations from Lacoste

(Image credit: Lacoste)

Hinting at the show’s wintry theme, Chanel’s invitation

Hinting at the show’s wintry theme, Chanel’s invitation

(Image credit: Chanel)

Thick black card with a fluorescent pink edge for Celine

Thick black card with a fluorescent pink edge for Celine

(Image credit: Celine)

Jean Paul Gaultier’s womenswear invitation

Jean Paul Gaultier’s womenswear invitation

(Image credit: Jean Paul Gaultier)

A luggage tag for Louis Vuitton’s menswear invitation

A luggage tag for Louis Vuitton’s menswear invitation

(Image credit: Louis Vuitton)

John Galliano’s womenswear invitation came on an animal skin

John Galliano’s womenswear invitation came on an animal skin

(Image credit: John Galliano)

Tradition was the order of the day for Dries Van Noten’s womenswear invitation

Tradition was the order of the day for Dries Van Noten’s womenswear invitation

(Image credit: Dries Van Noten)

A typographic take on a russian doll for Maison Martin Margiela’s womenswear invitation, consisting of five separate envelopes

A typographic take on a russian doll for Maison Martin Margiela’s womenswear invitation, consisting of five separate envelopes, one inside the other

(Image credit: Maison Martin Margiela)
Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands. 

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