An array of our favourite invitations from all the A/W 2010 shows
Though you could never accuse us of attending the opening of an envelope, when it comes to fashion week invitations we find they’re worthy of a little celebration in themselves. Season on season fashion houses in each of the cities experiment with materials and techniques to create surprising, interesting and often rather clever allusions to the collections they’re about to unveil.
Brushed brass with the signature check for Burberry Prorsum’s shows
Z Zegna used charcoal wool for their invitation
A graphic cog by Studio Job with a Viktor & Rolf seal set the tone for the latter’s ’Glamour Factory’ womenswear show
Ninna Ricci’s invitation came printed on gauze ribbon
Raf Simons (front)
Raf Simons (back)
Extra thick card for Calvin Klein Collection’s menswear invitation
A bright orange offering for Moncler Gamme Rouge’s debut
A bundle of useful information for Tillmann Lauterbach’s invitation
Op-Art and beautiful handwriting on the invite to the launch of Pierre Hardy’s ’La Toile Cube Perspective’ collection
Customised Pierre Hardy stamps on the envelope for his invitation
Nostalgic postcards were included invitation to Dunhill’s presentation
Gilded perspex for Gucci menswear
A lacquer effect, tissue paper invitation to the tao Comme des Garçons show
The coal-inspired theme of the Dior Homme show extended to the invitations
An inflatable invite to Tsumori Chisato
David Shrigley illustrations for Pringle of Scotland menswear
Wunderkind womenswear
Junya Watanabe Comme des Garçons womenswear
An illustration from M/M (Paris) for the Givenchy Homme invitation
Military medals hinted at the military inspired collection by from Commonwealth Utilities
A toy-inspired offering from Maison Martin Margiela Homme
Valentino’s invitation came in a elegantly unfolding envelope
Surrealist imagery for Givenchy’s womenswear invitation
A velvet-coated notebook for Louis Vuitton womenswear
An invitation accompanied by four blank sheets of paper for Comme des Garçons
Prada menswear
Butter-soft leather for Hermés womenswear
Perforations from Lacoste
Hinting at the show’s wintry theme, Chanel’s invitation
Thick black card with a fluorescent pink edge for Celine
Jean Paul Gaultier’s womenswear invitation
A luggage tag for Louis Vuitton’s menswear invitation
John Galliano’s womenswear invitation came on an animal skin
Tradition was the order of the day for Dries Van Noten’s womenswear invitation
A typographic take on a russian doll for Maison Martin Margiela’s womenswear invitation, consisting of five separate envelopes, one inside the other
