Contemporary Norwegian design has always had an underlying focus on innovation and sustainability, and since 2015, annual initiative Norwegian Presence (shown during Milan Design Week) has presented an exciting showcase of this modus operandi. This year, the project returns with a new group of designers, whose work intends to spark a dialogue on innovation in the design and production process, shown virtually inside Norwegian painter Edvard Munch’s own studio in Ekely in lieu of the Italian furniture fair’s physical presentation.
Circular production, sustainable design thinking and materials are at the heart of the new edition, featuring 11 designers chosen for their commitment to a serious environmental concern combined with an innovative aesthetic.
‘All the projects in the exhibition show a product that has been created in an innovative way, focusing on low emissions, craftsmanship and processes that lead us into a new century,’ explains Marit Haugen from Oslo-based architecture practice Haugen/Zohar. Together with Benedicte Sunde from Design and Architecture Norway (DOGA), she curated this year’s selection, which the pair describes as ‘sympathetic, thrifty and innovative’.
The collection of pieces speaks honestly about processes and materials, which are clearly reflected in their aesthetic. ‘What does pretty mean?’ asks Haugen. ‘The exhibition is a reaction against the glamour that has dominated the design field for a while now.’ She cites the work of Poppy Lawman, whose Papirstein chair, made of compressed paper in collaboration with a 122-year-old paper mill, is not presented as a traditional furniture piece, the result of techniques normally employed in packaging design.
‘We are done with the aestheticization of the Norwegian landscape, where nature is reflected in the arches of a sofa,’ adds Sunde. ‘Now the raw, Norwegian materials are the products. It’s seaweed plastic, it’s natural stone, recyclable aluminium, wood and paper.’