Quayola x LG OLED bring digital Impressionism to Frieze London
Quayola x LG OLED present Jardins d’Été, an immersive work that mixes Old Masters’ florals with super vivid 4K technology
In partnership with LG OLED
Presented in partnership with LG Electronics (LG), Jardins d'Été is an algorithmically generated experience created by London-based Italian artist Quayola at Frieze London 2023 (11 – 15 October). Brought to life by the vivid brilliance of LG OLED digital canvases and paying homage to French Impressionism (particularly the late works of Claude Monet), the series of videos and prints showcases the synergistic potential of art and technology.
Quayola conceived Jardins d’Été as an immersive work depicting the nocturnal blossoming gardens at Château de Chaumont-sur-Loire, France, using the complexity of floral formations moved by the wind as a dataset to generate new computational paintings. The series investigates the ways in which nature is observed and synthesised, which in the 19th century served as a point of departure toward total abstraction. Speculating on the traditions of landscape painting, the work ‘explores a hybrid substance between the pictorial and the algorithmic’ says Quayola, all presented in crystal clear 4K via LG OLED’s premium picture quality.
Renowned for his harmonious fusion of computer programming and classical art, Quayola employs modern technology as a lens through which to explore the tension and balance between seemingly opposing forces, such as the real and artificial, figurative and abstract, old and new. Engaging with an extensive technological apparatus to precisely capture subtle nuances beyond human perception, the artist uses ultra-high-definition cameras and custom computer software to view natural landscapes through the ‘eye’ of a machine; a process that serves as a counterpoint to the subjective, human optical organ. Through this unique approach, Quayola creates hybrid compositions with historical aesthetics like landscape painting and classical sculpture, fostering artistic exploration and discovery with vibrant and mesmerising displays.
‘Jardins d’Été explores a hybrid substance between the pictorial and the algorithmic,’ says Quayola. ‘The complex tones and palettes in this series are perfectly enhanced by LG OLED’s canvases, their exceptional picture quality blurring the lines between the digital and the physical.’
‘We are pleased to engage in a captivating collaboration with a talented artist like Quayola,’ adds Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. ‘Together, we aim to redefine artistic boundaries, blending art and technology in ways that captivate and inspire audiences, as showcased in our exhibitions and collaborative efforts. LG OLED upholds its motto, “We Inspire Art”, supporting artists in unlocking their creative potential and giving inspiration for the evolution of digital art.’
LG continues to push the boundaries of artistic exploration, spotlighting the compelling synergy between art and technology through engaging exhibitions and collaborations with inspiring artists.
To follow the artistic journey with LG OLED ART, visit the website or Instagram account to experience the latest captivating art collaborations.
Jardins d’Été by Quayola x LG OLED is at Frieze London, 11 – 15 October, Regent's Park NW1 4LL
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Simon Mills is a journalist, writer, editor, author and brand consultant who has worked with magazines, newspapers and contract publishing for more than 25 years. He is the Bespoke editor at Wallpaper* magazine.
-
Forge a new persona with the September Style Issue of Wallpaper* – out nowTilda Swinton, Kim Kardashian, Paul Smith and Simone Bellotti of Jil Sander all feature in the A/W 2026 Style Issue of Wallpaper* – an exploration of the act of dressing and how we use clothing to create a persona
-
Norton Motorcycles team up with Foster + Partners to showcase their new productsThe resurgence of the Norton brand continues with a contemporary display for the company’s high-end motorcycles courtesy of Foster + Partners
-
Berlin's sleeping architectural giant, the ICC conference centre, is about to awakeBerlin’s ICC once offered a vision for the future. Years after its failure, a revival might turn it into a symbol for an open society
-
Bid on artist-designed record sleeve artwork for War Child700 artists have designed record sleeves for War Child's annual auction, Secret 7”. See the results in London
-
Out of office: What the Wallpaper* editors are looking forward to in AugustOur editors highlight what’s new, noteworthy and not-to-be-missed in design, culture and beyond this month
-
Ellen Gallagher is the latest artist featured in TfL’s Art on the Underground programmeTransport for London’s pocketable art series has included works by David Shrigley, Tracey Emin, Rachel Whiteread and Mona Hatoum. Ellen Gallagher has now joined their ranks
-
Japanese lanterns and fast-food branding inspire a nostalgic exhibitionRooted in millennial nostalgia, ‘Empire’ by Benjamin Slinger shines a light on global fast-food branding over the decades and questions ideas of value in design
-
In London, play mini golf designed by Miranda July and Danielle Brathwaite-Shirley'The Art of Mini Golf' at Battersea Arts Centre asks nine artists to interpret mini golf's subversive history
-
Tate Modern’s first exhibition dedicated to Ana Mendieta celebrates her sensual engagement with the natural worldMore than 120 of the Cuban-born American artist’s works explore her untraditional approach to depicting the body in nature
-
The visual codes of Wimbledon: why it’s so much more than tennisWhat makes Wimbledon, Wimbledon? Photographer Barney Curran takes us through the tournament’s visual language, from pristine grass courts to strawberries and cream, showing that it’s more than tennis that makes the event a global hit
-
Out of office: What the Wallpaper* editors are looking forward to in JulyOur editors highlight what’s new, noteworthy and not-to-be-missed in design, culture and beyond this month