Artist Robbie Cooper’s bid to take his ’Immersion’ project global

Robbie Cooper's video call-out for support for the next phase of his Immersion project

Robbie Cooper (opens in new tab) is the ultimate voyeur. Since 2008, the photographer and video artist has captured his subjects through a one-way mirror embedded with a Red digital camera, capturing their reactions as they watch various forms of media, ranging from children’s cartoons to news footage. The artist is now looking to expand the scope of his groundbreaking ‘Immersion (opens in new tab)’ project by handing the reins to his subjects and putting out an open call to anyone who would like to participate.

To that end, Cooper has launched a Kickstarter (opens in new tab) campaign to help fuel its growth and development. He is crowdsourcing funding to expand Immersion onto various platforms, including a website that will act as a virtual hub for contributors, a book and possibly even a documentary.

Cooper has teamed up with Jeff Watson (creative director of the media-making game ‘Reality Ends Here (opens in new tab)’), to develop the website, which will allow people to record themselves via webcam or to submit material from digital cameras and other devices. It will feature a live-updating grid of images gathered, appearing and fading away in real-time.

‘The idea is to take a portrait of our culture through the screen, from babies to the very old. A journey through our lives as media consumers,’ says the artist. Cooper is interested in how the project will evolve on an open online platform, and what impact community-generated content will have on his vision. 'It’s a matter of almost constant debate, how mediated reality affects perceptions in our lives,' he adds.

The artist has already ventured in provocative directions with the project - remember 'Immersion: Porn (opens in new tab)', shot exclusively for Wallpaper's 2009 Sex Issue, for which he filmed porn aficionados discussing (and reacting) to X-rated films? But now that Cooper is opening it up to the wildly unpredictable sphere of the internet, it's a social experiment that is sure to produce even more extraordinary results.

portrait of a women

Past subjects from the Immersion project - for which Cooper captures people's reactions to different media - include Anastasia Hove, watching Stevie Wonder's 'Love The Way You Lie', 2010. Age: 34. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of a man

Rob Wanders watching (undisclosed), 2010. Age: 47. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of three people

Rob van Luinen, Robert de Cock and Eslem Cankaya watching Holland play against Brazil in the FIFA World Cup, 2010. Ages: 33, 42, and 21. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

crying reaction in a portrait

Syreeta Dasselaar watching U2's 'With Or Without You', 2010. Age: 24. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of a man

Florian de Leersnyder playing Left 4 Dead, 2010. Age: 23. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of two people laughing

Floor and Joris Gijsbertse watching Koefnoen, 2010. Age: 20. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of a girl crying

Julie van der Post watching Eminem's 'Love The Way You Lie', 2010. Age: 18. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

Portrait of a man

Lofti Haddi playing Left 4 Dead, 2010. Age: 24. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)

portrait of a man and a women

Ka Hang Li and Myrou Bilkerdijk watching the FIFA World Cup, 2010. Age: 25. Location: Amsterdam, The Netherlands

(Image credit: Robbie Cooper)