Paritzki & Liani, the Israel-based architecture firm founded by Paola Liani and Itai Paritzki, has unveiled the first-ever Kure Boutique beauty salon (and store) located on the popular Frishman Street in the heart of Tel Aviv. The beauty clinic specialises in pedicures, manicures, facial treatments and hair removal, as well as treatments aimed at men.

Located on the ground floor of a residential building, the design duo was tasked to create a 'bright and multi-purpose salon'. To create an atmosphere of natural light in the space, they designed two stretched backlit plastic membranes and positioned them along different distances on the main walls in order to enhance the depth of the room.

A thick black carpet covers the stairs and the walls of the second floor. The basic idea of this part of the clinic was to recreate an overall sense of softness and hushed atmosphere over the floor. The glass wall of the treatment rooms further extends this level, by the vis-à-vis mirrors and the large number of fluorescent neon lights on the ceiling.

'In this project we explore the walls as emitters of different hues of experience. The contrast is between the permanent white back-light, the fluorescent walls in the entrance area and the primordial darkness of black where black plays the role of void of light, as in the plate of Robert Fludd,' the duo said. (Fludd was a 17th century physician and occultist, who included a black page in a 1617 publication.) 'The lack of light keeps a roughness that drags you inside. In our work, many details evoke the immaterial phenomena of illusion in space.'