Good Luck Trolls and Swarovski create playful lucky charms
Good Luck Trolls turns 65 this year. To celebrate, Swarovski has collaborated on a fun jewellery collection of troll-doll trinkets

Swarovski and Good Luck Trolls are celebrating the 65th birthday of the latter’s iconic figurines with a nostalgia-infused new jewellery collection. The colourful designs include troll-doll pendant necklaces, bracelets, hoop earrings, and a gemstone keyring.
New Good Luck Trolls and Swarovski jewellery
Set, £169, from swarovski.com
Good Luck Trolls started as a wood carving in the 1950s, which was then customised into a doll in the 1960s. By the 1990s, Good Luck Trolls were almost a household item, especially in the form of a little magnetic figurine that protected shopping lists and weekly plans scattered across fridges and freezers.
Swarovski’s playful interpretation carefully captures the Good Luck Trolls’ essential, sweeping quiff of hair, through a series of set crystals – in shades including rose, violet, aquamarine and emerald – along with crystal accents in the eyes and belly button.
Drop earrings, £139, from swarovski.com
There are two necklace options, the first offering a gold-tone plated metal chain with two troll motif pendants to choose from. The alternative is a waxed cotton cord for a more relaxed look, again with an option of two trolls.
Fun, heart-shaped earrings in rose pink make up a set, matching a troll pendant with a black waxed cotton cord. Crystal-encrusted hoops are also part of the collection, with a removable gold-tone Good Luck Trolls motif.
Bracelet, £119, from swarovski.com
The bracelet carries a similar feel to the rest of the collection. Featuring a black waxed cotton cord, and a crystal gold-tone troll, it offers a simple way to carry a good luck charm.
The collection is rounded out with a deep green and gold Good Luck Trolls motif keyring, – a cute daily hit of nostalgia.
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The Good Luck Trolls x Swarovski jewellery collection is available online and in Swarovski stores globally.
Tianna Williams is Wallpaper*s staff writer. Before joining the team in 2023, she contributed to BBC Wales, SurfGirl Magazine, Parisian Vibe, The Rakish Gent, and Country Life, with work spanning from social media content creation to editorial. When she isn’t writing extensively across varying content pillars ranging from design, and architecture to travel, and art, she also helps put together the daily newsletter. She enjoys speaking to emerging artists, designers, and architects, writing about gorgeously designed houses and restaurants, and day-dreaming about her next travel destination.
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