High jewellery goes online with David Morris and Farfetch

London jeweller David Morris and online retailer Farfetch have collaborated again on a high jewellery launch. The new 17-piece collection, which can now be purchased online only at Farfetch, unites both signature pieces and one-of-a-kind designs in a fresh and contemporary subversion of high jewellery codes. Here, David Morris’ CEO and creative director Jeremy Morris gives us an insight into what inspired this new collection.

David Morris high jewellery at Farfetch

Wallpaper*: What appealed to you about a collaboration with Farfetch?

Jeremy Morris: We launched our high jewellery collection with Farfetch last year, and it was a hugely successful partnership, so this collaboration for 2022 feels like a natural next step. Farfetch bring their own unique, creative point of view to imagery, and to see David Morris jewellery as styled by their team feels like a meeting of minds. Through this partnership, we’re able to access a new clientele and present our beautiful, handcrafted pieces through a fashion lens – which is a little different for us, and really exciting. It’s a pivotal moment for our brand, as we grow our digital presence and build upon our global client base.

W*: Designs are playful and versatile, with some able to be worn multiple ways. Why was this flexibility important to you?

JM: I create pieces that women can wear their own way, empowering customisation. These are pieces that they can dress up or down, whatever the occasion.

W*: Can you tell us a little about the signature David Morris design codes of the pieces included in this edit?

JM: I like to play on old and new, which has become a design signature of ours. I take references from all around me, from art and travel, through to culture and cultural moments. Using very modern stones like Australian opals and Paraiba tourmalines, and setting them in this classic way using contemporary manufacturing – that’s our brand DNA.

W*: How does the 1990s styling of this campaign complement the pieces for you?

JM: The clean lines and minimalism of 1990s fashion act as the perfect backdrop to the intricacy of the pieces and help to give even more traditional design a contemporary feel. It’s great to see the 1990s coming back with a modern twist, to see the new generation making it their own. The styling of the shoot is glamorous but ‘easy’, and a little bit carefree – it all ties in perfectly with the wearability and versatility of the pieces.

INFORMATION

farfetch.com (opens in new tab)