Introducing Chanel’s new capsule watch collection, the Wanted

The Wanted collection adds a cool edge to Chanel’s much-loved watch families

Black Chanel watches Collection
J12 Highly Wanted de Chanel
(Image credit: Chanel)

A new capsule collection of Chanel watches, the Wanted, gives the house’s distinctive watch families a rock ‘n’ roll makeover.

Six J12 watches are rethought in matt black ceramic, their stripped-back dials left unembellished and without the familiar design codes. ‘I duplicated, accumulated, interlinked, juxtaposed, magnified and cut out the Chanel logo to create six different compositions,’ says Arnaud Chastaingt, director of Chanel’s Watchmaking Creation Studio. ‘The subtlety of tone-on-tone black was a deliberate choice for this collection. The motifs are revealed through the sheen of a glossy black finish, in contrast with the matt black of the dial and bezel.

The Wanted de Chanel watch collection

Black Chanel watch from the Wanted collection

Code Coco Wanted de Chanel

(Image credit: Chanel)

‘I wanted to explore the savoir-faire of enamel craftsmanship. I love this idea of combining a traditional technique with contemporary graphic design. Each of these watches is equipped with the Caliber 12.1 in black, the oscillating weight illuminated by 34 brilliant-cut diamonds. A diamond is also set on the crown of each watch,’ continues Chastaingt.

Other collections have also succumbed to the Wanted effect, with the Première, BoyFriend and Code Coco watches embracing a new and playful design. Chanel’s logo dangles off the chain bracelet of the Première watch; in the BoyFriend, the letters make a bold juxtaposition against the leather strap. In the Code Coco, they punctuate the strap itself.

‘For this collection, the six iconic letters of the house impose themselves as a leading graphic code,’ adds Chastaingt. ‘Lying at the heart of the creative process for this capsule collection, the Chanel logo stamps its identity on each model in a completely different way.’

As a whole, the Wanted collection epitomises the signature design of the house, with a play on the letters running throughout the pieces. ‘For me, these six letters are an ode to creativity, audacity and excellence. I have always been fascinated by the graphic power of the logo. The slogan “All I want is Chanel!” perfectly sums up the concept of this capsule collection.’ 

One of the new Wanted Chanel watches

Première Wanted de Chanel

(Image credit: Chanel)

Chanel watches, from the Wanted de Chanel collection

BoyFriend Wanted de Chanel

(Image credit: Chanel)

New capsule watch collection, the Wanted

J12 Highly Wanted de Chanel

(Image credit: Chanel)

Chanel watch Collection

Code Coco Wanted de Chanel

(Image credit: Chanel)

INFORMATION
chanel.com (opens in new tab)

Hannah Silver joined Wallpaper* in 2019 to work on watches and jewellery. Now, as well as her role as watches and jewellery editor, she writes widely across all areas including on art, architecture, fashion and design. As well as offbeat design trends and in-depth profiles, Hannah is interested in the quirks of what makes for a digital success story.