Laundry service

G-Star Raw’s Laundromat-inspired presentation has us spinning right round

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During New York Fashion Week, Dutch denim brand G-Star Raw invited guests to a Laundromat-inspired showcase, where it debuted the latest Elwood X25 denim collection. The signature style, created just over 20 years ago, was the first pair of jeans to be made using the 3D method. G Star Raw co-owner and head of imagination Pharrell Williams presented an updated version of the silhouette, imagined in a range of prismatic prints, like Indian paisley, poison dart frogs and whale sharks, These styles were presented inside a row of whirring washing machines. Williams’ second colourful collection for the brand, these new styles will launch in store and online on 16 October. We can’t wait to take them for a spin.

Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.

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