Cowboy Cross e-bike extends the company’s line-up, abilities and connectivity
A bike for all seasons, the Cowboy Cross is a go-anywhere e-bike with power, practicality and intelligence

The Cowboy Cross is the latest e-bike from Belgian outfit Cowboy. It follows on from the Cowboy 4 and the recent Cowboy Cruiser but ramps up the all-terrain credentials. With larger tyres and enhanced suspension, the Cross is available in two frame designs, step-through and step-over.
Cowboy Cross e-bike, step-over frame
Cowboy kicked off as an urban brand, co-founded by CEO Adrien Roose and CTO Tanguy Goretti in Brussels in 2017. Together with VP of design Richard Bone, the team has slowly edged the Cowboy offering towards a wider variety of applications, without ever losing sight of its core commuting audience.
Cowboy Cross e-bike
To maintain comfort and balance across a variety of surfaces, the Cross is an all-new design. Suspension on the front fork and seat keep you in place, while the thick 60mm tyres will keep you on track on both road and trail. Practical features include a removable battery pack (with up to 50 per cent more capacity than before), giving the Cross a range of up to 120km, with a full charge taking around three hours.
Cowboy Cross e-bike in Lava Grey
There’s also a built-in rear rack and three new metallic colours, two greys – Lava and Mushroom – and Moss green, all of which are enhanced by the wire-free design of the frame. Cowboy has always emphasised the importance of app integration to its bikes, and the Cowboy Connect service integrates a series of ‘Live Challenges’ to add fitness goals to your ride, alongside a mechanical diagnostic tool, intelligent crash and theft detection and Google Maps navigation.
Cowboy Cross e-bike offers challenges on the accompanying app
As Roose points out, ‘E-bike sales will surpass car sales in Europe by 2030, and Cowboy is leading the charge of this transport revolution; building the favourite model of transport in every home, offering more reasons than ever to get out of the car and into the open air.’ With an overall load capacity of 140kg, impressive security, safety and connectivity, the Cowboy Cross is enough to tempt any petrolhead to get into pedalling.
Cowboy Cross e-bike in Moss green
Cowboy Cross, €3,499 (early bird price only), Cowboy.com, @CowboyBike
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Tuneshine is a new way of bringing back the lost art of the album cover
The compact Tuneshine screen uses LED tech to illuminate the artwork of whatever you’re currently streaming
-
Inside the new theatre at Jacob’s Pillow and its ‘magic box’, part of a pioneering complex designed for dance
Jacob’s Pillow welcomes the reborn Doris Duke Theatre by Mecanoo, a new space that has just opened in the beloved Berkshires cultural hub for the summer season
-
What to see at Rencontres d’Arles 2025, questioning power structures in the state and family
Suppressed memories resurface in sharply considered photography at Rencontres d'Arles 2025. Here are some standout photographers to see