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    Santa Maria Novella

    Chanel No.5 soap bar

    Why solid soap is the most pleasurable object to bathe with

    Solid soap provides a tactile bathing experience like no other. Hannah Tindle explores why in the September 2024 Style Issue of Wallpaper*, with soaps by Chanel, Celine, Diptyque, and more, photographed by Sophie Gladstone

    • Santa Maria Novella's new CEO Giovanna Paoloni

      Santa Maria Novella appoints alumna of Prada and Bottega Veneta as its new CEO

      Santa Maria Novella, ‘the oldest beauty brand in the world’, has announced that Giovanna Paoloni will take the reins from Gian Luca Perris

      By Hannah Tindle Published 25 January 24

    • Santa Maria Novella historic pharmacy in Florence

      Santa Maria Novella: a medieval brand enters the modern age

      Founded in 1221, Santa Maria Novella is the world's oldest beauty brand, being ushered into the modern era

      By Mary Cleary Published 23 June 23

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