Cupra
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Spain’s Cupra is staking a claim to become the most emotional electric carmaker
We spoke to Cupra’s CEO Wayne Griffiths about the art, science and imagination required to create an auto brand from scratch
By Jonathan Bell Published
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Cupra Born: new arrival is one of the best compact EVs on the market
The new Cupra Born embodies characterful design and the spirited zip of electric driving
By Jonathan Bell Published
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Cupra design director Jorge Díez on the Spanish brand’s future: ‘Cars should express that they’re fun’
Under Jorge Díez, SEAT and Cupra are forging new, distinctive identities, encapsulating the art and emotions of driving for a new generation
By Jonathan Bell Published
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The Cupra Formentor is a dark star for bright minds
For all its moody styling, the Cupra Formentor – from the SEAT spin-off brand – is a compact, swift and fun-to-drive crossover
By Jonathan Bell Last updated