The brief for designing the original Coca-Cola bottle was to create something 'so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.' First brought to life by Indiana-based Root Glass Company in 1915, it's safe to say that the Coca-Cola bottle has succeeded in becoming one of the most instantly recognisable brand designs of the past century. On average, the company serves up a whopping 1.9 billion drinks a day in over 200 countries.
To mark its 100-year milestone, the company is celebrating with a year-long campaign that includes a book, new advertising, a music anthem and a series of international art exhibits, showcasing its role in popular culture all over the world.
One of the campaign's highlights: 'The Coca-Cola Bottle: An American Icon at 100' exhibition, which is on now at the High Museum of Art in Atlanta, is displaying two original Andy Warhol coke bottle paintings for the first time, along with other bottle-inspired artworks, photographs, and previously unseen prototypes and sketches.
For those who miss out on High Museum's exhibition, Coca-Cola has also organised a pop-up art tour, which is currently travelling 62 000 miles across 14 countries. The exhibition has been designed with the all of the senses in mind, so visitors will be able to see, hear and feel the Coca-Cola-bottle's century long journey.
The brief for designing the original Coca Cola bottle was to create something 'so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.'
To mark its 100-year milestone, the company is celebrating with a year-long campaign that includes a book, new advertising, a music anthem and a series of international art exhibits
'The Coca-Cola Bottle: An American Icon at 100' exhibition is on now at the High Museum of Art in Atlanta. Coca Cola has also organised a pop-up art tour, which is currently travelling 62,000 miles across 14 countries
-
Frieze London 2025: all the fashion moments to look out forThe best fashion happenings to add to your Frieze London 2025 schedule, from Dunhill’s curation of talks at Frieze Masters to an exhibition of furniture by Rick Owens
-
Artists reflect on Kate Bush lyrics for a War Child auctionPeter Doig and Maggi Hambling are among artists interpreting Kate Bush’s 1985 track ‘Running Up That Hill’ for War Child’s online auction
-
Explore Tom Kundig’s unusual houses, from studios on wheels to cabins slotted into bouldersThe American architect’s entire residential portfolio is the subject of a comprehensive new book, ‘Tom Kundig: Complete Houses’
