Mind over matter: lifestyle brand Zazen Bear creates a tranquil haven in New York
Tapping into the notion that we could all do with a little more peace in our lives, Zazen Bear is a new lifestyle brand armed with an array of playful home accessories, jewellery and objects that tout mindfulness and tranquility.
To match its wholesome ethos, the brand (which takes half of its name from the Japanese term for ’seated meditation’) has opened a sprawling retail boutique in the heart of soho in New York. Designed by the Italian architect Pierpaolo Martiradonna, the luxurious space is a harmonious myriad of clean lines, light wood and serenity - a moment of quiet in an otherwise bustling neighbourhood.
The store is spread out over two floors and boasts an elegant, airy staircase that stands beside a luscious vertical garden. Separated areas display the brand’s various collections for easy perusal - be it simple ceramic cups, playful pendant necklaces or aromatherapy candles. A curved wall adds a feeling of gentle dynamism while offering additional storage space for its wares.
Downstairs, paintings and calligraphies by the Japanses artist Seiho fill the walls of a space dedicated to mediation and yoga programmes, as well as other events, that will be open to the public.