Mind over matter: lifestyle brand Zazen Bear creates a tranquil haven in New York

A tranquil boutique that supports mindfulness
Located in the heart of Soho in New York, the lifestyle brand Zazen Bear has created a tranquil boutique that supports mindfulness
(Image credit: press)

Tapping into the notion that we could all do with a little more peace in our lives, Zazen Bear (opens in new tab) is a new lifestyle brand armed with an array of playful home accessories, jewellery and objects that tout mindfulness and tranquility. 

To match its wholesome ethos, the brand (which takes half of its name from the Japanese term for 'seated meditation') has opened a sprawling retail boutique in the heart of soho in New York. Designed by the Italian architect Pierpaolo Martiradonna (opens in new tab), the luxurious space is a harmonious myriad of clean lines, light wood and serenity - a moment of quiet in an otherwise bustling neighbourhood. 

The store is spread out over two floors and boasts an elegant, airy staircase that stands beside a luscious vertical garden. Separated areas display the brand's various collections for easy perusal - be it simple ceramic cups, playful pendant necklaces or aromatherapy candles. A curved wall adds a feeling of gentle dynamism while offering additional storage space for its wares. 

Downstairs, paintings and calligraphies by the Japanses artist Seiho fill the walls of a space dedicated to mediation and yoga programmes, as well as other events, that will be open to the public. 

The sprawling boutique is designed by Italian architect

The sprawling boutique is designed by Italian architect Pierpaolo Martiradonna and is spread out over two floors 

(Image credit: press)

A luscious vertical garden

The two floors are connected by an elegant, airy staircase that stands beside a luscious vertical garden

(Image credit: press)

Separate product areas enable customers

Separate product areas enable customers to browse the brand's various collections with ease

(Image credit: press)

The brand offers an array of playful home accessories

The brand offers an array of playful home accessories, jewellery and objects that inspire mindfulness and tranquility

(Image credit: press)

ADDRESS

Zazen Bear (opens in new tab)
497 Broome Street
New York

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Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.