Power trip: the masterful moments of Pitti Uomo 93

Power trip: the masterful moments of Pitti Uomo 93

From Z Zegna’s wrapped up woodlanders to Brunello Cucinelli’s exalt in craftsmanship, we chart the sartorial standouts of Pitti Uomo 93 

Z Zegna: The collections of Z Zegna are always based around outdoor pursuits. For A/W 2018, influence is drawn from the majesty of the Oasi Zegna – the natural park above the Zegna factory in Biella, which has been owned and maintained by the company since the 1920s. The overall mood is soft trekking; the clothes packed a heavy punch with their performance details and had a softer, rounded silhouette. In particular, the brand’s TechmerinoTM fabric featured throughout, from jersey to sweat-shirting and suits. For the new season, the innovative, totally washable material has been cut into smart, light-grey mélange flannel suits and nifty sock sneakers.

Z Zegna

Brooks Brothers: At the forefront of the Pitti schedule were the 200th anniversary celebrations of America’s oldest retailer. Brooks Brothers presented their anniversary collections for both men and women with its first ever catwalk show, and a modest exhibition displaying some of its archive styles including a replica of the overcoat that the brand made for President Lincoln. A blue catwalk was installed inside the exquisite Salone dei Cinquecento at Palazzo Vecchio. On it, 51 classics were worn with a twist; a trench was inside-out, revealing its complex construction and red stripe ties were used as belts in homage to Fred Astaire, a customer of yore.


Brooks Brothers

AI Riders on the Storm: The brand were all about innovative technology for A/W 2018. The collection, one awash with khaki tones and military details, featured an 100% waterproof ‘Clean Parka’, made from neoprene, cotton and Taslan, and outerwear featuring built in anti-fog lenses, ear filters and a mouth mesh aimed at reducing pollution. The collection also featured non-scratch polycarbonate lenses, which are 100% protective against UV light. Essentials sure to keep you feeling safe, sleek and smooth on the slopes.


AI Riders on the Storm

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