
Our appetite for all things typographic, here at Wallpaper*, is no secret, so you can imagine our excitement when the fashion industry opted to literally spell out their S/S 2014 messages. Given that we now live in a world where brands, logos and 'filter-perfected' lifestyle ideals are continually tagged into our news feeds, it comes as no surprise that many of these houses, helmed by designers who grew up during the last era of logo-mania and who are now leading Generation Social Media, opted to play with a little tongue-in-cheek typography this season. From Alexander Wang's laser cut leather logo dresses, to Raf Simons' ticker-style news alert slogans across ladylike looks at Dior, consider spring/summer signed, tweeted and electronically delivered direct to you.
Pictured (from left): looks from Missoni, Alexander Wang and Kenzo