Menswear collections A/W 2011: Show invitations

Invitations from the Milan A/W 2011 Menswear Collections
(Image credit: press)
By Jack Moss
last updated

Some of our favourite invitations from the Milan A/W 2011 Menswear Collections.

(Image credit: press)

Marni's show invite came in a deep rich burgundy

Marni's show invite came in a deep rich burgundy...

(Image credit: press)

Simple white background

... with a simple white background overleaf.

(Image credit: press)

A small and compact offering from Fendi

A small and compact offering from Fendi...

(Image credit: press)

Fendi logo treated in varnish

... with the Fendi logo treated in varnish, and printed on triplexed layers of coloured card.

(Image credit: press)

Invitation from the Milan A/W 2011

Over at Jil Sander, the brand's logo was embossed on heavy board.

(Image credit: press)

Pringle of Scotland dressed up artist Walter Pfeiffer

Pringle of Scotland dressed up artist Walter Pfeiffer and photographed him for their invite...

(Image credit: press)

The winter 2011 menswear show invitation

... where it was revealed overleaf that there would be a screening of a short film by Pfeiffer preceeding the show.

(Image credit: press)

Umit Benan's invite was printed on heavy board


(Image credit: press)

Umit Benan's invite was printed on heavy board, where it told of the story of 27 year old investment banker Gienchi James and his daily routine...

Invitation of winter collection 2011 from investment bakers

... the collection presentation address was then revealed under the guise of Gienchi James' whereabouts. 

(Image credit: press)

Gucci's suede-effect card had a luxe gold foil detail

Gucci's suede-effect card had a luxe gold foil detail, which adorned the card's edges and typeface.

(Image credit: press)

Gold foil detail on the back side of invite

Gucci

(Image credit: press)

Prada's invitation for the show

Three layers of acetate were bound together and printed over with stencil effect for Prada's invitation

(Image credit: press)

Stencil effect used for Prada's invitation

Prada

(Image credit: press)

Mirror image of the prada invitation

Prada

(Image credit: press)

The DSquared2 envelope

A perforated strip tore off the DSquared2 envelope to reveal our name and seat number

(Image credit: press)

Front of the DSquared2 envelope.

Front of the DSquared2 envelope.

(Image credit: press)

Envelope printed with black foil on matte black card

Neil Barrett produced a heavy card envelope printed with black foil on matte black card...

(Image credit: press)

A smaller card could be pulled out to reveal the show details

... a smaller card could be pulled out to reveal the show details.

(Image credit: press)

Invitations from the Paris A/W 2011 Menswear Collections.

Some of our favourite invitations from the Paris A/W 2011 Menswear Collections.

(Image credit: press)

Thick board card, with grainy grey and white photocopy-effect

Rick Owens opted for a long thin thick board card, with grainy grey and white photocopy-effect detailing on the front surface.

(Image credit: press)

Damir Doma used screen-printing technique on heavy black card.

Damir Doma used screen-printing technique on heavy black card.

(Image credit: press)

Back side of the invitation card

Damir Doma

(Image credit: press)

The Yohji Yamamoto and Adidas for Y-3 invitation

The Yohji Yamamoto and Adidas for Y-3 invitation incorporated a bronze foil layer with glossy debossing effect...

(Image credit: press)

The logo was subtly marked with black textured ink

... on the other side, the logo was subtly marked with black textured ink, silk screened onto heavy matte card.

(Image credit: press)

The colourful kaleidescope of the Raf Simons invitation


(Image credit: press)

Four different colours run through the colourful kaleidescope of the Raf Simons invitation, a feature which nicely continues onto the edging of the black cardboard, where each side appears in either red, green, orange, or purple. 

Louis Vuitton invitation

Over at Louis Vuitton, a series of die-cut holes formed the logo, with a super gloss red plastic vinyl effect on the other side.

(Image credit: press)

Junya Watanabe Man used the simple concept of paper collage to great effect


(Image credit: press)

Junya Watanabe Man used the simple concept of paper collage to great effect - three pieces of gloss, matte and textured card were individually printed, before being stuck together.

Show details on the back side of card

While Comme des Garçons employed the use of a slightly distorted typeface for the show's details.

(Image credit: press)

The Dries Van Noten invitation

The Dries Van Noten invitation had a large embossing feature of a man riding a horse.

(Image credit: press)

Acne's invitation card

Acne's invitation was roughly textured on one side...

(Image credit: press)

Back side Acne's invitation

Acne's invitation was roughly textured on one side...

(Image credit: press)

Bernhard Willhelm's invitation

Bernhard Willhelm's invitation came as a folded piece of paper...

(Image credit: press)

Details in scroll format on back of invitation

... which unfolded into just over A2 size, revealing details in scroll format.

(Image credit: press)

The Ann Demeulemeester poster invitation

The Ann Demeulemeester poster invitation, printed on lightweight paper stock.

(Image credit: press)

The Cerruti invitation

The recurrence of the poster format, used in the Cerruti invitation...

(Image credit: press)

Black and white print of a model's face.

... which unfolded into a black and white print of a model's face.

(Image credit: press)

Walter Van Beirendonck poster invitation

The largest of the all however, was a colourful super-sized Walter Van Beirendonck A2 sized poster invitation.

(Image credit: press)

Walter Van Beirendonck poster invitation

Walter Van Beirendonck

(Image credit: press)

Thom Browne's simple bookmark invitation.

Thom Browne's simple bookmark invitation.

(Image credit: press)

Maison Martin Margiela's minimalist invitation


(Image credit: press)

Maison Martin Margiela's minimalist invitation was a blank piece of writing paper with the show details, including our seat numbers, printed at the page's bottom in deceptively normal letterhead format. 

Dior Homme's textured fabric envelope and white card invitation


(Image credit: press)

Dior Homme's textured fabric envelope and white card invitation, which acted as the basis for special project director Nick Vinson's scribbled show notes. 

Two cardboard models of a Russian émigré with his suitcases invitation

John Galliano sent us these two cardboard models of a Russian émigré with his suitcases in tow...

(Image credit: press)

3D version of the character

... which when assembled, became a 3D version of the character. 

(Image credit: press)
Jack Moss
Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands. 

Latest